SOURCE: ethology


March 10, 2015 10:15 ET

Digital Marketing Leader ethology Expands User Experience-Driven Software Design and Development Services

Previously Acquired User-Centered Design Firm 29th Drive Is Now Fully Integrated Into ethology and Its Parent Company Tallwave

SCOTTSDALE, AZ--(Marketwired - Mar 10, 2015) - In a move designed to help its customers stay in front of consumers and ahead of competition, digital marketing leader ethology today announced the expansion of its User Experience (UX) design services. Rooted in industrial design and its methods, ethology's enhanced capabilities are staffed by a passionate team of experts that work with large and small organizations to design, build and modernize websites and apps to be easy and delightful to use. 

To view or download a photo of ethology's UX team at work in a design studio on a new mobile app, please visit:

Today's announcement follows the 2014 joint acquisition of user-centered design firm 29th Drive by ethology and its parent company, venture development firm Tallwave. 29th Drive has now been fully integrated and will no longer operate as a standalone entity and brand. 29th Drive Founder and CEO Kevin Goldman will continue in his crucial leadership role as chief design architect for both organizations.

"Creating deep connections with customers at every touch point is how smart brands are winning online and offline," said Jeffrey Pruitt, chairman of the board & CEO, ethology. "Now that ethology and 29th Drive have come together, we're equipped to advance the full customer experience for our clients and their customers in a seamless omni-channel approach from social posts to apps. The result? Memorable experiences, loyal customers, and improved performance."

Customers can engage with ethology in packages of "weekly sprints" that intensely focus on all aspects of design from strategy, user-centered discovery and prototyping to the development of full solutions and usability testing. Unique in its methodology, ethology has integrated its UX capabilities with its full line of service offerings, particularly in the area of content strategy. By working hand-in-hand with its team of design thinkers, ethology's content management experts can produce a better user experience across all channels.

Ethology's human-centered and collaborative approach is used to empathize with not only with each customer's unique needs, but that of their end users and even their employees. These methods are proven to unlock opportunities that otherwise remain hidden

"User experience design is no longer an option in the digital marketing space," said Kevin Goldman, founder of 29th Drive and chief design architect, ethology. "Great design is essential for every company, from SaaS and software to hospitality and health. Your customer experiences should be delightfully human so that people can create, discover and get on with life. That's our design mission at ethology."

NextCare Urgent Care Elevates Brand Affinity
To keep pace with its rapid growth through acquisition of centers across the country, NextCare Urgent Care turned to ethology to help each center win in their individual local market while elevating overall brand affinity. Ethology worked with NextCare Urgent Care to develop an integrated strategy that included a complete redesign of for better visual appeal, UX and technical optimization.

Due to the importance of local clinic visibility, the redesign emphasized improving the user experience of a local user to retain customer loyalty while maintaining national brand presence. By creating an easily scalable solution with an emphasis on local/SEO integration, ethology significantly improved the volume and quality of traffic to

"The team at ethology has helped us transform our digital marketing efforts in the past two years," said Justin Contre, online marketing manager at NextCare Urgent Care. "NextCare Urgent Care is experiencing unprecedented year-over-year patient growth thanks to a new ethology-designed website and huge organic and local traffic increases."

Ethology is also offering user-centered design and technology products that help thinkers, dreamers and doers continue to change the world including: Inkwell (photo here), a handmade sketch kit filled with carefully curated tools and tips, MoreBlu, an app for presenting and commenting on designs online without email attachments, and Illuminate, an Open Source JavaScript framework to document UX deliverables. For more information, please contact ethology at 1.855.384.6564.

About ethology
Ethology is the integrated digital marketing agency for evolving consumer brands, and a portfolio company of Tallwave, a venture development firm that validates, grows and helps start-ups commercialize their businesses. The ethology team has expertise in UX design, research, strategy, planning, organic and paid search, display and social media, email marketing, content strategy, analytics, web development and creative design. The digital agency services large Fortune 1000 and mid-size brands in travel and hospitality, consumer retail, ecommerce, finance and banking, telecommunication, consumer package goods, insurance, entertainment and healthcare industries. For more information on ethology, please visit

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