SOURCE: AudienceScience

AudienceScience

September 04, 2012 08:00 ET

Digital Media Expert Emily Riley Joins AudienceScience as Vice President of Marketing

Former Forrester VP and Research Director Will Lead Global Marketing Efforts and Focus on Fortune 500 Brands

NEW YORK, NY--(Marketwire - Sep 4, 2012) - Today, AudienceScience®, a global digital marketing technology company, announced Emily Riley, formerly of Forrester Research, joined as vice president of marketing and sales strategy. In this role, Riley oversees the company's worldwide marketing strategy and execution.

Riley has been an influential part of the online advertising and digital publishing business as an executive and analyst since the 90s. As AudienceScience continues to expand both domestically and internationally, she adds unique qualifications from the past six years at Forrester Research, first as an Analyst covering digital media, then as a VP and Research Director for Interactive Marketing. At Forrester, Riley worked closely with Fortune 500 brands and developed an intimate knowledge of their strategies for digital media. "AudienceScience has the best audience-based digital advertising solution on the market. Their deep data segmentation, real-time campaign execution and rich analytics are bar none," she said. "It's a pleasure to join the team."

Riley follows the recent addition of Mike Peralta, who joined AudienceScience as president earlier this summer and oversees sales, marketing, operations and business development, with a primary focus on ensuring the successful adoption of the AudienceScience® Gateway technology platform. Peralta states, "I'm thrilled to welcome Emily to the AudienceScience team. Her relationships with big brands and her keen focus on the development of growth strategies with integrated sales and marketing programs will clearly extend our successful efforts for our current and future clients leveraging the AudienceScience Gateway platform."

While at Forrester, Riley specialized in analyzing advertiser, consumer and publisher trends. Specifically, she wrote some of the earliest and most influential reports on digital advertising technologies including audience targeting, online brand and direct response marketing, measurement, response and social marketing. Prior to Forrester, Riley held executive roles at Martha Stewart Living Omnimedia and Advertising.com.

"The success AudienceScience has amassed as a technology innovator in digital marketing is again validated with the addition of Emily," said Jeff Pullen, CEO of AudienceScience. "Emily will further strengthen our ability to act as a strategic partner for brands who must generate sustained return from their digital media investments at a global scale."

About AudienceScience:
AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit http://www.AudienceScience.com and follow AudienceScience on Twitter.