SOURCE: 33Delivered


May 18, 2010 11:17 ET

Digital Media Pioneer Yakir Launches New Firm With "Value for Talent" Business Model Born out of the Great Recession

33Delivered Acquires Hudson Valley Firm and Embarks on Mission to Use Digital Expertise to Better Human Condition

KINGSTON, NY--(Marketwire - May 18, 2010) -  Advertising digirati David Yakir has emerged from early part-time retirement to form 33Delivered, a new digital media firm delivering high-talent digital and strategic services at value pricing to meet the needs of today's recession-bound companies with a mission of using its digital expertise to improve the human condition.

In formally launching 33Delivered, Yakir also announced today the acquisition of an established Web development company in Kingston and a strategic partnership with a creative agency in Buenos Aires, Argentina.

The new firm builds on its assignment from the American Museum of Natural History (AMNH) to revitalize its digital presence. 33Delivered is focused on using its digital leadership, knowledge and skills to better the human condition by working with cultural, educational, philanthropic, non-profit, health or public service companies.

Yakir founded one of the earliest digital media and advertising agencies, Blue Marble Advanced Communications Group (now part of Publicis Group), that was recognized for its work for Procter & Gamble and Microsoft. He later was the Chief Digital Officer for the Young & Rubicam Brands of companies and other global advertising agencies.

Responding to the Great Recession

Comparing the current recession to the Great Depression, 33Delivered's name and model comes from when Franklin Delano Roosevelt delivered on the New Deal beginning in 1933.

The new firm is focused on delivering world-class, leading-edge digital strategy, strategic implementation plans and execution at substantial savings for those clients whose budgets have suffered during the great recession.

"Budget-strapped organizations need more sophisticated solutions and advanced talent in an increasingly complex digital environment but can't pay full prices as they emerge from the recession," he says. 

Key to 33Delivered's low cost structure are its locations outside major urban centers with lower costs but close to cities where it can access talent and technology.

"We are accessing an incredible range of professional talent and disciplines -- people with deep experience working for top organizations, now living in regions, such as the Hudson Valley, where the cost-of-living is considerably lower than major urban centers like New York City or San Francisco," Yakir said. "We can draw these talents together and deliver work at prices considerably lower than firms in the higher cost areas."

The parent company is out to build an enterprise of 33 companies that fit its mission through acquisition, partnerships or other arrangements.

To that end, 33Delivered has:

  • Established 33Oxclove, resulting from the acquisition of Oxclove Workshop, a privately held leading Internet production company based in Kingston, N.Y. which has been developing Web sites for 12 years, and for 18 months partnered with Yakir on the revitalization of the AMNH site. The purchase price was not disclosed.

  • Formed 33Cactus, through a strategic alliance with The Cactus Group in Buenos Aires.

Jim Edelstein, a partner at Oxclove Workshop, is now a principal at 33Delivered and heads operations and strategic planning. The firm is lining up other talent to assist in providing strategic counsel and currently recruiting Web development and design talent for 33Oxclove.

Both units are devoted to strategic implementation as well as hands-on execution of projects and will continue serving current clients. 33Delivered serves as both project-management core as well as the firm's hub for strategic services. 

Contact Information

  • Media Contact:
    Sandy Frinton
    JMC Marketing Communications & PR
    (845) 454-3895
    Email Contact