SOURCE: Digital Orchid

August 09, 2005 07:30 ET

Digital Orchid Launches Hawaiian Tropic on Wireless Products

Leading Content Provider Delivers Mobile Applications to Global Wireless Handsets

SAN DIEGO, CA -- (MARKET WIRE) -- August 9, 2005 -- Digital Orchid, the industry’s leading innovator in the development, management, and distribution of branded real-time wireless applications, today announced they entered into an agreement with Hawaiian Tropic. Hawaiian Tropic is a world leader in quality suncare products and international beauty pageants. In Addition, Hawaiian Tropic is the leading pageant system, having the most girls worldwide.

Digital Orchid is planning on launching a number of Hawaiian Tropic wireless products including a Hawaiian Tropic game, Hawaiian Tropic videos and Hawaiian Tropic Weekly Wallpaper and Ringtone application by the third quarter of 2005. In addition, Digital Orchid recently launched a Hawaiian Tropic wallpaper application in North America, South America and China.

“We have worked hard to make the Hawaiian Tropic Beauty Pageant a global brand and are excited that Digital Orchid’s technology has enabled us to capitalize on the growing mobile industry by delivering our product to the mobile market,” said Ron Rice, Owner and Founder of Hawaiian Tropic. “We are pleased to have such an innovative partner in the wireless space such as Digital Orchid.”

Digital Orchid, known for its mobile delivery of wallpapers, ringtones, games and videos with major global brands, is targeting the Hawaiian Tropic wallpaper application to the global mobile market which is estimated to include more than 1.7 Billion cellular subscribers.

“Digital Orchid joined up with Hawaiian Tropic because of their established leadership position in the market and their global marketing presence with the Hawaiian Tropic Beauty Pageants,” said Chris Duggan, President of Digital Orchid. “We are looking forward to growing our partnership with Hawaiian Tropic and bringing the beauty of the pageants to wireless handset market globally.”

About Digital Orchid:

Digital Orchid, a San Diego based company provides exclusive wireless branded applications to the global community. Digital Orchid leverages its patent pending platforms to distribute real time dynamic and interactive applications accessible through almost all new handsets. Based on exclusive content agreements and experience with all major carriers. Digital Orchid’s partners include major brands in sports, entertainment, broadcast media and gaming. For further information, please visit

About Hawaiian Tropic:

For 35 years, Hawaiian Tropic, (Tanning Research Labs, Inc. -- TRLI), has been a leader in the suncare industry. They have guided innovation in the marketplace by being the first suncare company to introduce an SPF higher than 15, as well as a separate segment for baby suncare. They are also the first suncare company that began using vitamins, botanicals and aromatherapy in their formulas. These newest additions to the prestigious Hawaiian Tropic brand have added to the company’s status as an innovative, quality driven organization. Consumers will continue looking to Hawaiian Tropic for persistent future innovation in suncare. For further information, please visit

Contact Information

  • PR Contact for Digital Orchid:
    Sarah Miller
    Axis Marketing & PR, LLC
    Tel: 323 653-7800
    Email Contact