Digital Shelf Space Corp.
TSX VENTURE : DSS

Digital Shelf Space Corp.

April 05, 2011 08:30 ET

Digital Shelf Space Announces Estimated Q1 Revenue From Product Sales

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 5, 2011) - Digital Shelf Space Corp. (TSX VENTURE:DSS) (the "Company" or "DSS") announces estimated revenues from product sales for the three months ended March 31, 2011 of approximately $550,000 as compared to revenues of $41,363 for the three months ended December 31, 2010. The estimated first quarter revenue increase represents a significant increase over the same period last year, and a 12-fold increase over revenues of $47,213 for the eleven-month period ended December 31, 2010. These announced revenue amounts are a preliminary unaudited management assessment from product sales for the periods and is subject to adjustment and verification upon auditor review and completion of the annual audit. The significant increase was largely due to the launch of the Company's groundbreaking GSP RUSHFIT product in mid December 2010. GSP RUSHFIT (www.gsprushfit.com) is DSS' ultimate home workout DVD series starring the Montreal based Mixed Martial Arts ("MMA"), World Welterweight Champion Georges St-Pierre ("GSP").

Mr. Jeffrey Sharpe, CEO and President of DSS stated, "Having only recently closed our Qualifying Transaction and launched our new GSP RUSHFIT product just over 90 days ago, we are extremely excited at the rate of growth that we are experiencing both through our direct sales channels and now through our global retail channels with our partner Northern Response (International) Ltd." Until signing the distribution agreement with Northern Response (International) Ltd. in mid March, GSP RUSHFIT had only been sold directly to consumers online through DSS' www.gsprushfit.com.

The Company will release its full Q1 financial results in May 2011.

About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery.

For more information please visit www.digitalshelfspace.com and to view our recently launched project with Georges St-Pierre, please visit www.gsprushfit.com.

ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes," "may," "plans," "will," "anticipates," "intends," "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about our expected revenues from product sales for the three months ended March 31, 2011 and expected reporting of our financial results for the three months ended March 31, 2011.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, revenues generated from the sale of GSP RUSHFIT product. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: anticipated revenue from product sales are unaudited and are subject to adjustment and verification upon auditor review; our revenue may be decreased below anticipated and reported amounts following auditor review of reported amounts; retail distribution of GSP RUSHFIT may not commence in accordance with anticipated timing; there may be no further retail distributors for the GSP RUSHFIT series; the Northern Response partnership may not grow Digital Shelf Space's retail presence as anticipated; the substantial investment of capital required to produce and market video and entertainment productions, the need to obtain additional financing and uncertainty as to the availability and terms of future financing, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry, significant competition in the global economic market, the possibility the rate of growth of the market for fitness media will slow, reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space, the possibility of competition from other ecommerce and online marketing vendors, the continued strong growth in adoption of digital media, the possibility of new fitness titles from traditional large studios that target the male demographic, large media production companies may move ecommerce operations in-house rather than outsourcing, reliance on production studios continuing to outsource ecommerce operations, reliance on a number of key employees, limited operating history, the possibility of claims against the intellectual property rights of Digital Shelf Space, the possibility of infringements upon the intellectual property rights of Digital Shelf Space, and volatility of the market price of Digital Shelf Space shares.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

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