VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 30, 2012) - Digital Shelf Space Corp. (TSX VENTURE:DSS)(OTCQX:DTSRF) (the "Company" or "DSS"), a leading independent creator, producer and distributor of home entertainment media, announced today that the highly anticipated golf instruction series, the TOURAcademy HOME EDITION, has now been put into distribution. All pre-orders from www.touracademydvds.com have started to ship effective this week.
In addition to being available at www.touracademydvds.com the Company also anticipates retail presence in select sporting goods merchandisers in the US as well as at Amazon.com prior to Christmas this year. The online marketing campaign in cooperation with the TOURAcademy and partners will now commence over the balance of Q4.
"We are thrilled with the quality of the finished product and are excited to have our second global brand product, TOURAcademy Home Edition, into the marketplace during the peak gift giving season," said David Bogart SVP Production and Business Development for DSS. "The initial feedback from the retailers in Canada, US and internationally has been very positive."
This player tested and player proven golf program is packaged in a 10 DVD boxed-set and includes a Contact Bag, Alignment Sticks and a full set of printed golf materials that will include a complete 8-week Practice Guide, Practice Calendar and companion Instruction Manual to support the DVD instruction.
The TOURAcademy Home Edition was filmed entirely on location at TPC Sawgrass the home of THE PLAYERS® Championship. TPC Sawgrass is located in beautiful Ponte Vedra Beach, Florida and has been lauded as one of the Top 10 Best Golf Resorts in the World by Travel + Leisure Golf.
The DVD series is hosted by Ian Baker-Finch, the 1991 British Open Champion and current CBS Sports golf analyst. The instruction is taught by Travis Fulton, Director of Instruction for the TOURAcademy, John Stahlschmidt, TPC Scottsdale Head Instructor and Regional Director for the TOURAcademy, and golf professional and two-time Big Break competitor Christina Lecuyer.
About TOURAcademy HOME EDITION
TOURAcademy Home Edition is the TourAcademy's comprehensive golf improvement program. Players at all skill levels take nine lessons at home then hit the range where they follow an 8-week, step-by-step practice plan to master their full swing and learn stroke-saving short game techniques. The program comes complete with two training aids, a contact bag and alignment sticks, and the TOURAcademy instruction manual and practice guide.
THE TOURAcademy HOME EDITION was produced by Digital Shelf Space in association with PGA TOUR Entertainment. It was directed by David Bogart of DSS and Rick Persons and Glenn Rocha from PGA TOUR Entertainment. The Program is based on the instruction developed by the TOURAcademy that has been used by professionals and recreational golfers for over 10 years.
Based in Ponte Vedra Beach, Florida, Golf Experiences, LLC has been operating golf academies on a nationwide basis since 1992, including the PGA TOUR's TOURAcademy at World Golf Village in St. Augustine, FL. With skill development programs specifically designed for golf enthusiasts of all ages and ability levels, the Academy has earned a favorable reputation for providing the highest-quality of golf instruction available. Instruction programs range from golf schools, private lessons, specialty clinics, junior programs and corporate events. TOUR Academies are located nationwide in many desirable golf destinations including Ponte Vedra Beach, FL; St. Augustine, FL; Scottsdale, AZ; and San Antonio, TX. The Golf Experiences team is managed by an impressive staff comprised of professionals with years of experience in the businesses of golf instruction, golf travel and corporate entertainment.
About Digital Shelf Space Corp.
Digital Shelf Space is an independent creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market. Digital Shelf Space's overall content partnership strategy is to align itself with world-class, global brand partners. For more information visit www.digitalshelfspace.com and to view our current projects with Georges St-Pierre and the TOURAcademy®, visit www.gsprushfit.com and www.touracademydvds.com.
ON BEHALF OF THE BOARD
Jeffrey Sharpe, President & CEO
This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about the production, marketing, distribution and timing of release of a direct-to-home DVD golf instructional series marketed under the TOURAcademy® brand name; the scope of distribution of such DVD golf instructional series; statements about the intention to complete and the details concerning a private placement offering; Digital Shelf Space's home entertainment content and online delivery technology.
In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, our delivery platform and the use of celebrity fitness products. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.
Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: Digital Shelf Space may not produce a direct-to-home DVD golf instructional series in the time frame contemplated, or at all; a direct-to-home DVD golf instructional series may not generate anticipated revenue for Digital Shelf Space; reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space; the creation and sale of new products and services under the TOURAcademy brand may or may not come to fruition, actual results from the use of celebrity fitness products may differ substantially from anticipated results; the substantial investment of capital required to produce and market video and entertainment productions, limitations imposed by our financing abilities, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry.
A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.