SOURCE: DSS Digital Shelf Space Corp.

DSS Digital Shelf Space Corp.

February 11, 2015 09:00 ET

Digital Shelf Space Commences Distribution of Its New Fitness Series FLO FIT Starring FLO RIDA

VANCOUVER, BC--(Marketwired - February 11, 2015) - Digital Shelf Space Corp. (TSX VENTURE: DSS) (OTC PINK: DTSRF) (the "Company" or "DSS") developer of at home fitness franchises, announced today that the highly anticipated FLO FIT workout series, starring the 4-time Grammy nominated, multi-platinum selling recording artist and international music superstar FLO RIDA ("FLO") has now been put into distribution and all pre-order purchases are now shipping. FLO FIT can be purchased directly online at www.flofit.com.

This new project is the first product to be created under the global license agreement in the health and fitness category between DSS and FLO previously announced on May 5, 2014.

"We are very happy with the quality of the finished product and excited to have our third global brand product in the marketplace during the peak fitness season," said Jeff Sharpe CEO for DSS. "The initial feedback has been positive and we look forward to beginning distribution."

As an International music star, FLO is always 'on'. He's constantly in the spotlight and being photographed at home in Miami, on the red carpet or while performing on tour. Keenly aware of the pressure to look good, FLO worked out regularly in the gym. However, he noticed that his gym workouts were not delivering the results he wanted, so he teamed up with his trainer Mike Saffaie (2013 Mr. California Physique) to develop an eight-week workout program that would transform his body and work within his busy schedule.

"FLO FIT is my personalized fitness program that put me in the best shape of my life," said FLO. "I'm excited to see FLO FIT launch and to share my workout philosophy and secrets. We believe FLOFIT is the perfect program for busy people that want to be in the top physical shape of their life." 

FLO FIT is the new standard for personal at-home fitness entertainment. Designed for FLO RIDA and his extra busy, on-the-go fans, FLO FIT is an easy-to-follow, two-step system that maximizes your physical and physiological results. It's the right workout program for today's demanding, social media driven lifestyle where every moment of your life is photographed.

FLO's trainer Mike Saffaie, a natural body-building and martial arts competitor, understands it's not enough to have quick workouts, they have to be effective. Mike created ultra intensity workouts so FLO always looked amazing and paired them with powerful express workouts to amp up his physical appearance.

FLO FIT is a two-step system to help you get into the best shape of your life in just 8 short weeks. The first part of the series is the eight 30 minute, High Intensity Resistance Training (HIRT) workouts, designed to build muscle, burn fat and increase your metabolism in the least amount of time. The second part is the addition of 10-minute High-Def Express workouts. These Hi-Def Express sessions target specific muscle groups and allow men and women to sculpt their ideal body.

This is a workout designed for busy people that want to look their best at all times. When consumers see how hard international super-star FLO RIDA pushes himself to get results, they'll get the motivation and inspiration to push themselves harder and achieve the best results of their life. 

About FLO RIDA
FLO RIDA is an international hip hop artist and businessman having sold over 80 million records around the world. He owns a music production company under the banner I.M.G. STRONGARM, and has a following around the globe with over 17 million Facebook fans and over 5 million followers on Twitter. He also supports the local community through his Football League (FYFL) and track club (StrongArm Elite Track Club). Information on FLO RIDA can be found at www.officialflo.com

About Digital Shelf Space Corp.
Digital Shelf Space is an independent producer and distributor of home entertainment content targeted at the fitness and sports instruction market. The Company has developed popular at-home fitness franchise GSPRUSHFIT® and at-home golf instruction series the TOURAcademy® Home Edition. Digital Shelf Space's overall content partnership strategy is to align itself with world-class, global brand partners. For more information please visit www.digitalshelfspace.com and to view the Company's products please visit www.gsprushfit.com, www.touracademydvds.com and www.flofit.com.

ON BEHALF OF THE BOARD

"Jeffrey Sharpe"
 CEO

Forward Looking Statements
This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward looking information is generally identifiable by use of the words "believes," "may," "plans," "will," "anticipates," "intends," "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about the production, marketing, distribution and timing of release of a direct-to-home DVD fitness series marketed under the FLOFIT® brand name; the scope of distribution of such DVD fitness instructional series; Digital Shelf Space's home entertainment content and online delivery technology.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, our delivery platform and the use of celebrity fitness products. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: Digital Shelf Space may not generate anticipated revenue for Digital Shelf Space; reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space; the creation and sale of new products and services under the RUSHFIT brand may or may not come to fruition, actual results from the use of celebrity fitness products may differ substantially from anticipated results; the substantial investment of capital required to produce and market video and entertainment productions, limitations imposed by our financing abilities, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:

    Jeff Sharpe
    CEO
    604.736.7977 ext.111
    jeff[at]digitalshelfspace.com