SOURCE: DSS Digital Shelf Space Corp.

DSS Digital Shelf Space Corp.

August 07, 2014 07:00 ET

Digital Shelf Space Commences Filming for Its New Fitness Series FLOFIT Starring FLO RIDA

VANCOUVER, BC--(Marketwired - August 07, 2014) - Digital Shelf Space Corp. (TSX VENTURE: DSS) (PINKSHEETS: DTSRF) (the "Company" or "DSS"), developer of at home fitness franchises, announced today that principal filming will commence in Hollywood, CA on August 8, 2014 for their new fitness series FLOFIT, starring the 4-time Grammy nominated, multi-platinum selling recording artist and international music superstar FLO RIDA ("FLO"). This new project is the first product to be created under the global license agreement in the health and fitness category between DSS and FLO previously announced on May 5, 2014.

"FLOFIT is my personalized fitness program that put me in the best shape of my life. When I decided to share this fitness program with the world my team contacted Digital Shelf Space, the leaders in branded fitness media," said FLO RIDA. "This partnership will allow me to share my workout philosophy and secrets. We believe FLOFIT is the perfect program for busy people that want to be in the top physical shape of their life." 

As an International music star, FLO is always 'on.' He's constantly in the spotlight and being photographed at home in Miami, on the red carpet or while performing on tour. Keenly aware of the pressure to look good, FLO worked out regularly in the gym. However, he noticed that his gym workouts were not delivering the results he wanted, so he teamed up with his trainer Mike Saffaie (2013 Mr. California Physique) to develop an eight-week workout program that would transform his body and work within his busy schedule. 

"Our goal is to complete the new FLOFIT series and to sell the product for the pre-holiday season, the beginning of the peak selling season for fitness products," said Jeffrey Sharpe, CEO for Digital Shelf Space. "We believe our partnership with FLO RIDA will advance Digital Shelf Space to become a leader in the at home fitness market place and provide the Company the opportunity to create multiple ancillary products, mobile applications, and apparel, all under our exclusive global license agreement."

FLOFIT is the new standard for personal at-home fitness entertainment. Designed for FLO RIDA and his extra busy, on-the-go fans, FLOFIT is an easy-to-follow, two-step system that maximizes your physical and physiological results. It's the right workout program for today's demanding, social media driven lifestyle where every moment of your life is photographed.

FLO's trainer Mike Saffaie, a natural body-building and martial arts competitor, understands it's not enough to have quick workouts, they have to be effective. Mike created ultra intensity workouts so Flo always looked amazing and paired them with powerful express workouts to amp up his physical appearance.

FLO FIT is a two-step system to help you get into the best shape of your life in just 8 short weeks. The first part of the series is the eight 30 minute, High Intensity Resistance Training (HIRT) workouts, designed to build muscle, burn fat and increase your metabolism in the least amount of time. The second part is the addition of 10-minute High-Def Express workouts. These Hi-Def Express sessions target specific muscle groups and allow men and women to sculpt their ideal body.

This is a workout designed for busy people that want to look their best at all times. When consumers see how hard international super-star FLO RIDA pushes himself to get results, they'll get the motivation and inspiration to push themselves harder and achieve the best results of their life. 

About FLO RIDA
FLO RIDA is an international hip hop artist and businessman having sold over 80 million records around the world. He owns a music production company under the banner I.M.G. STRONGARM, and has a following around the globe with over 17 millions Facebook fans and over 5 million followers on Twitter. He also supports the local community through his Football League (FYFL) and track club (StrongArm Elite Track Club). Information on FLO RIDA can be found at www.officialflo.com

About Digital Shelf Space Corp.
Digital Shelf Space is an independent producer and distributor of home entertainment content targeted at the fitness and sports instruction market. The Company has developed popular at-home fitness franchise GSPRUSHFIT® and at-home golf instruction series the TOURAcademy® Home Edition. Digital Shelf Space's overall content partnership strategy is to align itself with world-class, global brand partners. For more information please visit www.digitalshelfspace.com and to view the Company's products please visit www.gsprushfit.com and www.touracademydvds.com.

ON BEHALF OF THE BOARD

"Jeffrey Sharpe"
 CEO

Forward Looking Statements
This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward looking information is generally identifiable by use of the words "believes," "may," "plans," "will," "anticipates," "intends," "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about the production, marketing, distribution and timing of release of a direct-to-home DVD golf instructional series marketed under the TOURAcademy® brand name; the scope of distribution of such DVD golf instructional series; statements about the intention to complete and the details concerning a private placement offering; Digital Shelf Space's home entertainment content and online delivery technology.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, our delivery platform and the use of celebrity fitness products. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: Digital Shelf Space may not produce a direct-to-home DVD golf instructional series in the time frame contemplated, or at all; a direct-to-home DVD gold instructional series may not generate anticipated revenue for Digital Shelf Space; the private placement offering may not close or close on the terms currently contemplated by Digital Shelf Space, or at all; reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space; the creation and sale of new products and services under the RUSHFIT brand may or may not come to fruition, actual results from the use of celebrity fitness products may differ substantially from anticipated results; the substantial investment of capital required to produce and market video and entertainment productions, limitations imposed by our financing abilities, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry.  A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

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