Digital Shelf Space Corp.
TSX VENTURE : DSS

Digital Shelf Space Corp.

April 21, 2011 08:30 ET

Digital Shelf Space Corp.: National Retail Chains Add Georges St-Pierre's RUSHFIT DVD Workout Series to Their Shelves

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 21, 2011) - Digital Shelf Space Corp. (TSX VENTURE:DSS) (the "Company" or "DSS") is pleased to announce that the Company's exclusive global distribution partner Northern Response (International) Ltd. ("Northern Response") has significantly grown DSS' access to consumers since the agreement between the two parties was signed in March of this year. Northern Response has now signed agreements with multiple leading Canadian National retailers, which includes four of the largest in Canada, to begin the retail distribution of DSS' innovative GSP RUSHFIT (www.gsprushfit.com) ultimate home workout DVD fitness series. The GSP RUSHFIT workout series stars the Montreal based Mixed Martial Arts ("MMA"), World Welterweight Champion Georges St-Pierre ("GSP").

"Canadian retail interest in GSP RUSHFIT has been so strong that some retailers moved aggressively to list the home-based fitness training DVD series in advance of the Company's national TV advertising campaign. Several National retail accounts, totaling about 525 locations, have been receiving their stock now and are supporting it with in-store merchandising initiatives," said Don Cameron, VP Marketing at Northern Response.

"Northern Response's preliminary commitments from other Canadian retailers should lift the total number of retail locations selling GSP RUSHFIT to over 3,000 locations by Q3, as the much-anticipated Direct Response TV spot rolls out and retailers conduct their traditional August/September fitness section reset," said Earl Morris, Director of Sales with Northern Response.

"Canadian retailers have shown tremendous support for MMA Star Georges St-Pierre and will begin the retail distribution of DSS' GSP RUSHFIT ultimate home workout DVD fitness series," said Jeff Sharpe CEO and President of DSS. "We expect that adding this many retailers for the GSP RUSHFIT workout series that it will provide consumers with greater accessibility and convenience to purchase the groundbreaking product." Previously, GSP RUSHFIT had only been sold directly to consumers online from www.gsprushfit.com.

About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery. For more information please visit www.digitalshelfspace.com and to view our recently launched project with Georges St-Pierre, please visit www.gsprushfit.com.

About Northern Response (International) Ltd.

Over the past 20 years, Northern Response has grown to become a worldwide leader in the direct response, home shopping and retail product distribution industry. Today the company operates four separate sales divisions (Direct Response TV, Internet & Database Marketing, Retail Sales, and International Distribution), and has distributed more than 1000 products to over 90 countries.

ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about Canadian retail interest in GSP RUSFIT; the anticipated number of retail locations that will sell GSP RUSHFIT by Q3, and the effect of the anticipated Direct Response TV spot roll out and retailers conducting their traditional August/September fitness section reset; the scope of distribution of GSP RUSHFIT; and the timing of and potential growth of Canadian and International sales as a result of the Northern Response partnership.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, expected growth of sales as a result of the Northern Response Partnership and consumer demand. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: retail distribution of GSP RUSHFIT may not increase in the quantum and in the timeframe anticipated, or at all; there may be no further retail distributors for the GSP RUSHFIT series; Direct Response TV spots and traditional August/September retail fitness section rests may not esult in increased sales of GSP RUSHFIT; the Northern Response partnership may not grow Digital Shelf Space's retail presence as anticipated; the substantial investment of capital required to produce and market video and entertainment productions, the need to obtain additional financing and uncertainty as to the availability and terms of future financing, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry, significant competition in the global economic market, the possibility the rate of growth of the market for fitness media will slow, reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space, the possibility of competition from other ecommerce and online marketing vendors, the continued strong growth in adoption of digital media, the possibility of new fitness titles from traditional large studios that target the male demographic, large media production companies may move ecommerce operations in-house rather than outsourcing, reliance on production studios continuing to outsource ecommerce operations, reliance on a number of key employees, limited operating history, the possibility of claims against the intellectual property rights of Digital Shelf Space, the possibility of infringements upon the intellectual property rights of Digital Shelf Space, and volatility of the market price of Digital Shelf Space shares.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Contact Information

  • Digital Shelf Space Corp.
    Jeff Sharpe
    President & CEO
    (604) 736-7977
    (604) 736-7944
    jeff(at)digitalshelfspace.com
    www.digitalshelfspace.com

    Investor Cubed Inc.
    Investor Relations
    (647) 258-3311 or Toll Free: 1-888-258-3323
    (416) 363-7977
    info(at)investor3.ca

    Northern Response (International) Ltd.
    Media Contact: Don Cameron
    V.P., Marketing
    (905) 737-6698
    don(at)nresponse.com
    www.NorthernResponse.com