Digital Shelf Space Corp.
TSX VENTURE : DSS

Digital Shelf Space Corp.

March 24, 2011 08:30 ET

Digital Shelf Space Corp.: Walmart Canada to Start Retailing GSP RUSHFIT in April 2011

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 24, 2011) - Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:DSS) is pleased to announce that Walmart, Canada ("Walmart") will begin the retail distribution of DSS' innovative GSP RUSHFIT (www.gsprushfit.com) ultimate home workout DVD fitness series. The GSP RUSHFIT workout series stars the Montreal based Mixed Martial Arts ("MMA"), World Welterweight Champion Georges St-Pierre ("GSP").

"We are excited and proud that Walmart has chosen our GSP RUSHFIT workout series," said Jeffrey Sharpe, CEO and President of DSS. "Being on the shelves of one of Canada's largest retailers will give consumers even greater accessibility and convenience to purchase the GSP RUSHFIT product." Until now GSP RUSHFIT has only been sold directly to consumers online from www.gsprushfit.com.

Walmart customers will be able to purchase the GSP RUSHFIT workout series starting in April 2011. The MMA inspired fitness program is uniquely timed to be on shelves for the historic first-ever Ultimate Fighting Championship® (UFC®) event and UFC® Fan Expo scheduled to take over Toronto, Ontario, Canada April 29th & 30th, 2011. Canadian Georges St-Pierre headlines the fight card for a much talked about defense of his UFC® Welterweight title belt.

"We expect that Walmart will be one of many retail distributors of the GSP RUSHFIT series," said Jeff Sharpe, CEO and President of DSS. "We expect our distribution partner Northern Response (International) Ltd. will use their distribution channels to dramatically grow our global retail presence with other leading retailers, like Walmart, in the weeks to come."

About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery. For more information please visit www.digitalshelfspace.com and to view our recently launched project with Georges St-Pierre, please visit www.gsprushfit.com.

ON BEHALF OF THE BOARD

"Jeffrey Sharpe"
President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about the timing of the availability of GSP RUSHFIT in Walmart, Canada locations; expectations of additional retail distributors of the GSP RUSHFIT series; the scope of distribution of GSP RUSHFIT; and the timing of and potential growth of Canadian and International sales as a result of the Northern Response partnership.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, expected growth of sales as a result of the Northern Response Partnership and consumer demand. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: retail distribution of GSP RUSHFIT may not commence in accordance with anticipated timing; there may be no further retail distributors for the GSP RUSHFIT series; the Northern Response partnership may not grow Digital Shelf Space's retail presence as anticipated; the substantial investment of capital required to produce and market video and entertainment productions, the need to obtain additional financing and uncertainty as to the availability and terms of future financing, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry, significant competition in the global economic market, the possibility the rate of growth of the market for fitness media will slow, reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space, the possibility of competition from other ecommerce and online marketing vendors, the continued strong growth in adoption of digital media, the possibility of new fitness titles from traditional large studios that target the male demographic, large media production companies may move ecommerce operations in-house rather than outsourcing, reliance on production studios continuing to outsource ecommerce operations, reliance on a number of key employees, limited operating history, the possibility of claims against the intellectual property rights of Digital Shelf Space, the possibility of infringements upon the intellectual property rights of Digital Shelf Space, and volatility of the market price of Digital Shelf Space shares.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Contact Information

  • Digital Shelf Space Corp.
    Jeff Sharpe
    President & CEO
    604.736-7977
    604.736-7977 (FAX)
    jeff(at)digitalshelfspace.com
    www.digitalshelfspace.com
    or
    Investor Cubed Inc.
    Investor Relations
    (647) 258-3311 or Toll Free: (888) 258-3323
    (416) 363-7977 (FAX)
    info(at)investor3.ca
    or
    Media Contact: Northern Response (International) Ltd.
    Don Cameron
    V.P., Marketing
    (905) 737-6698
    don(at)nresponse.com
    www.NorthernResponse.com