Digital Shelf Space Corp.

Digital Shelf Space Corp.

March 22, 2011 08:30 ET

Digital Shelf Space Signs Global Partnership With Leading International Distributor Northern Response

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 22, 2011) - Digital Shelf Space Corp. (TSX VENTURE:DSS) (the "Company" or "DSS") is pleased to announce that it has signed an exclusive International and Canadian distribution partnership with Northern Response (International) Ltd. ("Northern Response") a global leader in the direct to consumer marketplace. Northern Response began sales of DSS' innovative GSP RUSHFIT ( this week. GSP RUSHFIT is an ultimate home workout DVD fitness series starring Mixed Martial Arts ("MMA"), World Welterweight Champion Georges St-Pierre ("GSP").

"We are excited to work with Northern Response on our GSP RUSHFIT series, extending our reach both in Canada and Internationally," said Jeff Sharpe, CEO and President of DSS. "GSP RUSHFIT will be distributed in up to 90 countries world wide by a company responsible for some of the most successful global fitness brands in the world. We expect Northern Response to use their distribution channels to dramatically grow our Canadian and International sales."

"Mixed Martial Arts is the fastest growing sport in the world and Georges St-Pierre is one of its biggest stars," said David Baldassi, New Business Manager for Northern Response. "We know that GSP and his MMA inspired fitness routines offer consumers an incredible workout, GSP RUSHFIT delivers! We've already seen the GSP RUSHFIT buzz grow very quickly online, we know the Direct Response Television (DRTV) industry and we expect tremendous sales growth immediately and over the coming years in Canada and globally."

Under an exclusive distribution agreement, Northern Response will have the right and license to distribute GSP RUSHFIT. The Company has granted Northern Response exclusive rights to market, distribute, and sub-license the GSP RUSHFIT ultimate home workout DVD series internationally through all distribution channels, except for the United States and its territories, commonwealths, and possessions. In Canada, the Company has granted Northern Response the rights to traditional retail channels only.

GSP RUSHFIT was designed to appeal to the massive global audience with an interest in MMA and MMA training methods as a complete home fitness workout program. GSP RUSHFIT combines three of the hottest fitness trends. The complete program uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape. GSP RUSHFIT is unlike any fitness program available. This program was carefully designed to give the most efficient and effective workout possible at home with minimal equipment. When consumers see how hard internationally respected athlete Georges St-Pierre pushes himself, working out alongside him will motivate and inspire consumers to push themselves harder, and achieve more than they ever thought possible. Georges St-Pierre has dedicated his life to Mixed Martial Arts and is regarded as one of the top conditioned athletes not only in the sport, but also in the world. Fitness fans everywhere can benefit directly from the same commitment GSP has made to his own health and fitness.

About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery. For more information please visit and to view our recently launched project with Georges St-Pierre, please visit

About Northern Response (International) Ltd.

Over the past 20 years, Northern Response has grown to become a worldwide leader in the direct response, home shopping and retail product distribution industry. Today the company operates four separate sales divisions (Direct Response TV, Internet & Database Marketing, Retail Sales, and International Distribution), and has distributed more than 1000 products to over 90 countries.


Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward-looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about the scope of distribution of GSP RUSHFIT, the timing of and potential growth of Canadian and International sales as a result of the Northern Response partnership, and anticipated results and benefits of consumer use of celebrity fitness products.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, expected growth of sales as a result of the Northern Response Partnership and consumer demand and expected results from the use of celebrity fitness products. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: the substantial investment of capital required to produce and market video and entertainment productions, the need to obtain additional financing and uncertainty as to the availability and terms of future financing, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry, significant competition in the global economic market, the possibility the rate of growth of the market for fitness media will slow, reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space, the possibility of competition from other ecommerce and online marketing vendors, the continued strong growth in adoption of digital media, the possibility of new fitness titles from traditional large studios that target the male demographic, large media production companies may move ecommerce operations in-house rather than outsourcing, reliance on production studios continuing to outsource ecommerce operations, reliance on a number of key employees, limited operating history, the possibility of claims against the intellectual property rights of Digital Shelf Space, the possibility of infringements upon the intellectual property rights of Digital Shelf Space, and volatility of the market price of Digital Shelf Space shares.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

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