SOURCE: Industry Weapon

Digital Signage Made Simple

January 06, 2015 11:45 ET

Digital Signage Leverages Beacon Technology to Reward Loyal Shoppers

Industry Weapon and Storeworks to Unveil Technology at National Retail Federation

PITTSBURGH, PA--(Marketwired - January 06, 2015) - Industry Weapon and Storeworks will showcase a new communication solution for retailers looking for effective targeted marketing and personalized brand experiences. Leveraging Bluetooth Low Energy (BLE) technology, Industry Weapon's CommandCenterHD platform and Pivot by Storeworks' BYOD mobile app, shoppers are engaged with relevant communications on both digital signage and their personal mobile devices.

With the solution, shoppers will be exposed to dynamic content designed specifically for their buying habits based on consumer intelligence. No longer are shoppers bothered by fruitless communications intended for limited buying personas.

"Low Energy Bluetooth beacon technology provides our customers with an excellent opportunity to tailor their digital signage content to be even more relevant to the consumer. The result provides the consumer with a greater affinity to the customer's brand."

- Christian Armstrong, Director of Client Services, Industry Weapon

Brand affinity is not to be taken lightly. According to Gartner Group, 80% of a retailer's future revenue will come from just 20% of their existing customer base.

"By focusing on and rewarding their most loyal customers, retailers have the potential to save millions in wasted marketing efforts chasing someone with zero brand loyalty."

- Troy Stelzer, President, Storeworks Technologies

"Utilizing the rich data of a robust loyalty program and our Pivot BYOD app, in conjunction with BLE technology, retailers can focus their efforts on those guests that truly impact their bottom line and give them a one-of-a-kind experience that reinforces loyalty to their brand."

The technology works in a multi-faceted system: Shoppers enter the store with the retailer's opt-in app preloaded onto their mobile device. Beacons, placed strategically throughout the store, engage the mobile app via Bluetooth as shoppers cross over invisible thresholds. The smartphone communicates the beacon's ID number to the phone, prompting the device to communicate with the in-store POS server. The POS in turn responds by triggering targeted content to in-store digital signage while simultaneously presenting a tailored offer to the shopper's mobile devices.

For example, as Rose, a female millennial shopper walks past the beauty section of a department store, the system will communicate relevant demographics and information from Rose's BYOD profile to the server. Digital signage would then play pre-loaded messages advertising the store's latest cosmetic products that complement Rose's profile and likely intent. Simultaneously, an exclusive offer for the same products will be delivered to Rose's mobile device reinforcing the message and further enticing her to buy.

Industry Weapon and Storeworks will be debuting the new solution in the HP booth (#3134) at the National Retail Federation (NRF) Conference, January 11-14th in New York City. This solution is just one example of how digital signage software is able to integrate with multiple technology devices to streamline marketing activities and enhance overall shopping experiences. As POS, beacon and digital signage technology continues to evolve and converge, retail brands will reap endless benefits.

Industry Weapon (www.industryweapon.com), a digital media company, specializes in simplifying and advancing the applications of digital signage. Their SaaS solution, CommandCenterHD, enables subscribers to design, schedule and publish multimedia content and integrated data sources to screens, kiosks, tablets and mobile devices. Industry Weapon's solution is suited for all industries and includes 24/7 free training and support along with design and creative services.

Storeworks (www.storeworks.com) is a preeminent Store of the Future consultancy and technology implementations partner focused on transforming retail brand experiences through the thoughtful application of technology. Storeworks breathes life into retailers' vision by incorporating solutions that engage customers whenever, wherever and however they want, with seamless brand harmonization.

Pivot by Storeworks is a dynamic enterprise platform that allows retailers to seamlessly adapt to meet the constantly shifting demands of today's consumer. Designed specifically for Tier 1 retail, Pivot, both device and OS agnostic, is built on a software solution framework focused on reusable architecture containing business rules, services, and a suite of features that provide a wide range of retail functionality, and capable of running on consumer & associate mobile devices, kiosks or other self-service platforms, and traditional brick and mortar registers.

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