SOURCE: digital-telepathy

February 07, 2007 07:00 ET

digital-telepathy Reinvents Marketing Model for New Online Businesses

San Diego Agency Adopts Web 2.0 Focus by Introducing "Agency+" Method of Business

SAN DIEGO, CA -- (MARKET WIRE) -- February 7, 2007 -- digital-telepathy [DT], a digital marketing agency servicing such maverick companies as Hard Rock Café and The Mozilla Foundation, today announced a new focus and business strategy to benefit Web 2.0 companies, now referring to itself as an "Agency+." The company is shedding mainstream agency culture to fully immerse its clients in the more intimate Web 2.0 space, embodying the philosophy of a democratized Internet.

Evolving from the services-centric interactive agency model used by giants such as Avenue A | Razorfish and Digitas, DT will provide focused strategy and business development for the new frontier of online startups. DT's Agency+ model promotes the simultaneous separation from traditional interactive services with the complete embodiment of Web 2.0 culture. In effect, the Agency+ business model allows DT to plug into any company's marketing plan to discover untapped sources of online revenue.

"Websites like digg, del.icio.us, and Wikipedia show how the Web 2.0 revolution has democratized the Internet, empowering users to direct the flow of content," asserts DT CEO Chuck Longanecker. "We are at the forefront of this digital uprising and looking to lead all of our clients into the Web 2.0 frontier."

DT promotes organic growth, both internally and to its clients, and strives to partner with (not work for) companies aligned with its vision of sustainability and growth. Terry McDermott is Director of Marketing for itLinkz, a company that creates and manages passion-centric online communities. According to McDermott, "With the ambitious plan to develop and publish 500 niche social networking websites, we needed a marketing partner with the expertise and clear understanding of the new Web revolution. We chose digital-telepathy because of their out-of-the-box thinking and experience in the Web 2.0 realm. They provide a critical element to our business strategy and our online success."

About digital-telepathy, Inc.

San Diego-based digital-telepathy, Inc. is a digital marketing agency with a unique approach to providing strategic marketing counsel for new companies. DT is a tight-knit collective of Internet specialists, brought together to create a team capable of transforming any business into a progressive and innovative source of revenue on the web. Its authentic, passion-driven focus sets it apart from the large impersonal advertising and marketing agencies that are just beginning to explore the Web 2.0 frontier. The company's six years of success on the Internet is directly tied to its love for the work it does.

If you would like more information about this topic, or to schedule an interview with Chuck Longanecker, please call Kelly Cochran at 619/546-0519 or e-mail her at kelly at DTelepathy.com

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