SOURCE: Digital World Expo

September 06, 2011 06:00 ET

Digital World Expo Announces UK's Dean Donaldson as Keynote Speaker

Global Director of Media Innovation to Address the Future of Location-Based Advertising, User Profiling and More

LAS VEGAS, NV--(Marketwire - Sep 6, 2011) - Digital World Expo is proud to name Dean Donaldson, global director of media innovation at MediaMind, as its third keynote speaker at its inaugural event, Sept. 25-27, at the Mirage Resort and Casino in Las Vegas.

With more than 20 years of advertising and digital experience, Donaldson is passionate about how creative technology is combined with brand messages to engage consumers. He is a recognized expert at navigating the maze of emerging media, telling stories about how digital has shifted consumer behavior, moving from direct mail to Twitter, through QR codes on mobile phones to RFID interactive screens and onto BluRay Live, IPTV and ePaper. He has spoken at over 100 events in over 35 countries and been published multiple times in leading business, trade and mainstream publications and blogs at

"Dean is a digital visionary and evangelist," said Shawn Rorick, the founder and event chair of the Digital World Expo. "He has a very dynamic grasp of the business, and an extraordinary ability to present the most technical and esoteric matters to a general audience in an entertaining and exciting way."

"Tech-media and marketing is applied in different ways from across the globe," said Donaldson. "I'm excited to present all of this with a twist on what's to come over the next two decades."

Digital World Expo is a new media conference connecting the nation's top advertising, public relations and marketing professionals. The conference will feature experts on all forms of cutting-edge communication tools, with over 30 interactive media topics, an exhibit hall for professionals seeking new channels to reach consumers, and a two-day Digital Startup Speaker Series, which is free to qualifying companies to present their products, services and new developments to attendees.

For more information about the upcoming event, classes, speakers and registration visit