Digital Youth Network Corp.
OTC Bulletin Board : DYOUF

Digital Youth Network Corp.

November 21, 2006 09:01 ET

Digital Youth Network Corp.: DY Mobile Signs Mobile Content License and Marketing Agreement With Universal Music Canada

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Nov. 21, 2006) - Digital Youth Network Corporation (OTCBB:DYOUF) parent company of DY Mobile Inc., announced that it has entered into a licensing agreement with Universal Music Canada, wherein DY Mobile will promote and sell real music ringtones, also known as MP3 TrueTones to mobile subscribers on Canada's 4 largest wireless networks.

DY promotes this content within its Mobile on Demand pages found in The Vancouver Province, Toronto Sun, Edmonton Sun, Calgary Sun and Toronto 24 Hours newspapers reaching more than 1 Million Canadians.

Universal Music's artists promoted by DY include Eminem, 50 Cent, Shania Twain, Nelly Furtado and many more platinum selling artists.

Dan Reitzik, President of DY Mobile comments, "DY has had a long standing relationship with Universal Music and we are tremendously pleased to be promoting and selling their artists' licensed content using our direct to consumer mobile content storefronts. Universal Music has the largest market share of all major record labels and has been a supporter of DY's model for more than 3 years. North America is just beginning to realize the potential of the mobile content market, already booming in Europe and Asia. DY recognizes that consumers demand a wide array of content."

About Digital Youth Network

Digital Youth Network through its subsidiary DY Mobile Inc. has negotiated various revenue sharing agreements with Sun Media and Canwest newspapers and other magazines to publish Mobile on Demand pages within their publications across Canada. Mobile on Demand pages allow consumers on all 4 major Canadian wireless networks to purchase content such as Real Music Ringtones and images for their mobile handsets, with charges billed directly to consumers' monthly phone bills. Remaining space within Mobile on Demand pages are sold to advertisers wishing to reach the mobile consumer, such as music labels, wireless carriers, retailers and handset manufacturers.

About Universal Music Canada

Said Renee Plato, Director of Digital Business Development, of Universal Music Canada: "Universal Music Canada is proud to be extending our digital music to mass audiences through traditional Canadian Medias. The DY partnership provides continued innovation in the digital space and a direct B to C relationship."

Universal Music Canada contact: Tyson A. Parker, Vice President, Corporate Communications, Vice President, National Media & Artist Relations UNIVERSAL MUSIC CANADA, Tyson.parker@umusic.com, www.umusic.ca, www.umusicbiz.ca.

Cautionary Statement on Forward-Looking Statements

Statements on this news release which are not historical are forward-looking statements. You can identify forward-looking statements by words such as "may", "expect", "potential", "anticipate", "forecast", "believe", "estimate", "project", "plan", "continue" or similar words. You should read statements that contain these words carefully because they discuss future expectations, contain projections of future results of operations or of financial condition, or state other forward-looking information. Forward-looking statements in this press release include, but are not limited to, statements regarding the ability of DY's Mobile On Demand page to attract advertisers and promote users to send text messages; its ability to assist brands, advertisers and traditional media companies communicate and interact with the youth market; and future plans and objectives of Digital Youth.

Forward-looking statements are subject to various risks and uncertainties including those listed below. The risk factors listed below and the cautionary language in this news release provide examples of risks, uncertainties and events that may cause actual results to differ materially from the expectations and projections described by DY in its forward-looking statements. Actual results relating to, among other things could differ materially from those currently anticipated in such statements. Factors affecting forward-looking statements include: limited market appeal, lack of interest among advertisers, insufficient financial resources, a loss of competitive advantage and costs associated with a failure to protect our intellectual property rights against infringement, litigation; legislation; environmental, judicial, regulatory, political and competitive developments in areas in which Digital Youth operates; technological, mechanical and operational difficulties encountered in connection with text messaging and other media content; and labour relation matters and costs.


Contact Information

  • Digital Youth Network Corp.
    Raymond Mol
    (604) 728-4814