SOURCE: TrueShip

TrueShip Multi-Carrier Shipping Software

March 31, 2015 18:58 ET

#DigitalMarketing: TrueShip Drops Detailed Guide That Offers 15 Ecommerce Marketing Tips

SCOTTSDALE, AZ--(Marketwired - March 31, 2015) - TrueShip ( has just release their newest guide on ecommerce marketing tips. It includes 15 powerful methods of using digital marketing to reach more customers, including four infographics that illustrate key points.

Newcomers to ecommerce can commonly struggle to get their store noticed by prospective customers, especially when entering an ecommerce universe that experts say generates over $1.4 trillion per year in revenue.

TrueShip's newest guide on digital marketing offers 15 tried and true methods that are relied upon ecommerce marketing tips utilized by the most recognized online stores and brands.

Content marketing is the first point tackled, offered with a very in-depth infographic that instructs users on how they can create their own content marketing machine for ecommerce.

The guide also covers 14 other important ecommerce marketing tips that include:

  • Utilizing lookbooks to encourage sales.
  • Why publicity for your online store matters.
  • How to find your ecommerce niche.
  • Why collage slideshows are more effective than sliders.
  • Being brief with your "about" page.
  • Why you should state shipping costs upfront (with detailed infographic).
  • The importance of advertising online sales.
  • Why a "bestsellers" section encourages more conversions.
  • The importance of high-definition product imagery.
  • How to reduce shopping cart abandonment (with detailed infographic).
  • Why quick pop-up shops can help influence sales.
  • The product filtering option and why it matters.
  • How email pop-ups can increase subscriber base exponentially.
  • Creating a returns policy and how it's conducive to increasing sales and improving loyalty and retention (with detailed infographic).

"Ecommerce is an exciting industry to break into, but is also one that requires a succinct approach and a plan-of-action to be successful in," explained Michael Lazar, Director of Online Marketing at TrueShip. "In our most recent guide, we deliver 15 helpful ecommerce marketing tips that newcomers and veterans alike can rely upon to attract more sales and increase conversions."

The most recent guide by TrueShip can be found at:  

A detailed assortment of related ecommerce guides can also be found at TrueShip's website at:

TrueShip frequently releases detailed and in-depth guides that are designed to help users of ReadyShipper shipping software and ReadyReturns online retail returns software realize the greatest successes with their online store.

New users are offered a complimentary 30-day trial of ReadyReturns retail returns software (, and a 14-day complimentary trial of ReadyShipper shipping management software (

About TrueShip

TrueShip is the original architect of multi-carrier (FedEx, UPS and USPS) ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

About ReadyReturns

ReadyReturns is a customer-facing, self-service online product returns software solution. It integrates into virtually website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

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Contact Information

  • Press Contact
    Director of Online Marketing
    Michael Lazar
    Tel: (877) 818-7447 ext: 5007