SOURCE: DigitalPost Interactive

July 16, 2008 06:00 ET

DigitalPost Interactive Announces Q2 2008 Corporate Update

Company Maintains Continued Growth With Strategic New Partnerships and Strong Customer Loyalty

IRVINE, CA--(Marketwire - July 16, 2008) - DigitalPost Interactive (OTCBB: DGLP) (www.dglp.com), a leader in the digital media-sharing and social networking space, announced today that the company continues on a path of positive growth, fueled by strategic new partnerships, more efficient marketing efforts, and strong conversion rates for its subscription-based digital media-sharing platform. In all:

--  85% of all consumers who tried its digital media-sharing platform free
    for 2 weeks upgraded to a paid subscription during the first half of 2008;
    
--  Direct search engine advertising costs required to attain those
    customers in Q1 and Q2 2008 dropped by more than 20% over the same period
    the year before;
    
--  Paid subscriptions more than doubled in Q1 and Q2 in 2008 over 2007,
    and the company has sold more than 5,500 paid subscriptions to date;
    
--  And the company is now embarking on what's expected to be its largest,
    strategic partnerships to date with companies such as Kiddie Kandids (Top 5
    national portrait studio chain), Mitsubishi (global photo kiosk provider),
    and Westgate Resorts (world's 3rd largest timeshare company, launching
    later this week).
    

"We're now experiencing significant growth in every aspect of our business as we continue to refine and enhance our user-friendly platform," said Michael Sawtell, CEO, DigitalPost Interactive. "With this kind of consumer response and with our most exciting partnerships set to launch in the next two quarters, we're well-positioned to accelerate this growth for the remainder of 2008."

Since launching TheFamilyPost.com in November 2005, DigitalPost Interactive has remained focused on strategic growth by re-branding its award-winning digital media-sharing platform for large companies who can benefit from its customer-retentive, subscription-based services that can drive substantial recurring revenues with little cost or IT effort. Already this year, the company has deployed partnerships with organizations such as www.DogChannel.com, and www.WebsitesForHeroes.com which serves military families around the globe, and has been heralded as "an absolute godsend' and "the most user-friendly and accessible point of connection on the Web" by the Navy's "LIFELines" program.

"We're extremely encouraged by how our platform has been received in the marketplace," commented Michael Sawtell, CEO, DigitalPost Interactive. "PC Magazine has called our platform one of the top 10 applications to preserve memories on the Internet, and we continue to convert the vast majority of free trials into paid subscriptions. We've made it our mission to offer the best digital-media sharing experience on the web, and families are clearly responding. We are looking forward to what we believe will be our largest launches yet as Westgate Resorts and Kiddie Kandids begin offering subscriptions directly to their customers in the portrait and vacation markets later this quarter."

About DigitalPost Interactive

DigitalPost Interactive is a SaaS (Software as a Service) and application provider that delivers B2B and B2C digital media-sharing solutions that are both easy to offer and easy to use. The company's visually stunning, user-friendly Web 2.0 technology gives consumers a single, engaging place online for permanently storing and sharing a lifetime of digital media and memories, connecting with family and friends, and keeping organized in today's digital world.

Completely scaleable and re-brandable, DigitalPost Interactive's technology gives companies in the photo, travel, entertainment, sports, and other vertical markets a fast and efficient way to offer dynamic Web 2.0 products and services. This technology can create exciting new revenue streams for all companies looking to monetize this emerging new internet opportunity. For more information about DigitalPost Interactive or its consumer sites like www.TheFamilyPost.com or www.WebsitesForHeroes.com, please visit www.dglp.com.

This press release contains forward-looking statements that may be subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and may include statements regarding our future financial performance or results of operations, including expected revenue growth. Unless otherwise required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise after the date of this press release. Additional information concerning risks and uncertainties that would cause actual results to differ materially from those projected or suggested in the forward-looking statements can be found in the reports that we have filed with the Securities and Exchange Commission.

Contact Information

  • Contact DigitalPost Interactive:

    Media Relations:
    Mike Maloney
    Ph: 714-824-3009
    mmaloney@dglp.com

    or

    Investor Relations:
    Ph: 949-544-1392
    ir@dglp.com