SOURCE: DigitalPost Interactive

September 18, 2007 08:30 ET

DigitalPost Interactive Partners With Multi-Million Dollar Gift Retailer, PersonalCreations.com

Company's Personalized Family Websites to Be Offered to Millions of Consumers at Leading Custom Gift Site

IRVINE, CA--(Marketwire - September 18, 2007) - DigitalPost Interactive (OTCBB: DGLP) (www.dglp.com), a provider of user-friendly Web platforms for digital media sharing and social networking (Web 2.0), announced today that its subscription-based family websites will be introduced to consumers en masse through PersonalCreations.com -- a multi-million dollar consumer gift site that draws millions of unique visitors a year. The family websites deliver the same compelling functionality that is used by TheFamilyPost.com (www.TheFamilyPost.com), DigitalPost Interactive's leading consumer web property.

DigitalPost Interactive's family websites will be offered to the thousands of consumers who visit the online retailer daily to purchase gifts for holidays, special occasions, and more. The deal opens up new revenue opportunities for DigitalPost Interactive, which will receive revenues from PersonalCreations.com on purchases originating from the family sites, plus recurring revenues of approximately $7.00 a month for each family website subscription sold through this leading, multi-channel retailer.

"This partnership opens up exciting new possibilities for Personal Creations and DigitalPost Interactive," said Michael Sawtell, CEO, DigitalPost Interactive. "Now, family and friends will be able to enjoy instant access to thousands of online gift products directly through their family sites. It's a win-win situation that gives consumers compelling new ways to enjoy their media, while giving Personal Creations new tools to increase site traffic and sales of photo-related gifts like mugs, T-shirts, and calendars. We're happy to partner with a leader in the online gift market, and look forward to working with them on this joint business initiative."

About DigitalPost Interactive

DigitalPost Interactive is an innovator in the $20 billion digital media-sharing and social networking space, providing advanced technology that makes Web 2.0 easy to offer, and easy to use. Our visually stunning, user-friendly Web 2.0 platforms give consumers a single, engaging place online for permanently storing and sharing a lifetime of digital media and memories, connecting with family and friends, and keeping organized in today's digital world.

Completely scaleable and rebrandable, our technology gives companies in the photo, travel, entertainment, sports, and other vertical markets a fast and efficient way to offer dynamic Web 2.0 products and services. This technology can create exciting new revenue streams for all companies looking to monetize this emerging new internet opportunity. For more information about DigitalPost Interactive or our consumer sites www.TheFamilyPost.com and www.WebsitesForHeroes.com, please visit www.dglp.com.

About Personal Creations

Personal Creations is a leading direct to consumer marketer and manufacturer of unusual and clever personalized gifts. Named "Top 50 of the Web" by Internet Retailer for multiple years, they offer the country's widest selection of personalized gifts for holidays and year-round occasions. Personal Creations caters to its customers through aggressive web marketing programs and circulates 11 occasion-oriented print catalogs per year. For more information, visit www.personalcreations.com.

Any forward-looking statement in this press release is made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties including, but not limited to, economic and political factors, technological developments, regulatory matters and increased competition. The company disclaims any obligation to update any such factors or to publicly announce results of any revisions to the forward-looking statements contained herein to reflect future events or developments.

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