SOURCE: DigitalPost Interactive

September 20, 2007 08:00 ET

DigitalPost Interactive Triples Subscriptions to Its Family Websites

Sales of Family Websites Rise as Average Cost to Acquire New Customers Decreases by 42%

IRVINE, CA--(Marketwire - September 20, 2007) - DigitalPost Interactive (OTCBB: DGLP) (, a provider of user-friendly Web platforms for digital media-sharing and social networking (Web 2.0), announced today that the combined number of paid subscriptions to its two family website platforms has tripled over the last six months from March to August. Each paid subscription generates between $60 and $143 per year in recurring revenue plus additional income potential from the sale of prints, T-shirts, mugs, and other photo-related gifts that will be offered directly through the sites later this quarter.

The revenue-generating family sites, delivered through and, give consumers a safe and appealing way to store and share their digital media, connect with family and friends, and keep organized in today's digital world.

"As a father and husband myself, I know how valuable it is to have a fun and engaging place online where I can store and share all my videos, photos, and other family moments in style," said Michael Sawtell, CEO of DigitalPost Interactive. "By making it easy and enjoyable to post and share media, we've created a compelling new product that is well-positioned for continued growth."

During the same six months, the strategic marketing partnerships that the company has put into place have begun to show results. The average direct marketing cost to acquire a new customer fell dramatically during that time, by more than 42%.

"More and more people are seeing the value in having a password-protected site that's safe, elegant, and easy to use," said Brian Blackburn, VP, Marketing of DigitalPost Interactive. "When they realize they can have it all for just pennies a day, it makes subscribing to our sites an easy choice."

About DigitalPost Interactive

DigitalPost Interactive is an innovator in the $20 billion digital media-sharing and social networking space, providing advanced technology that makes Web 2.0 easy to offer, and easy to use. The company's visually stunning, user-friendly Web 2.0 platforms give consumers a single, engaging place online for permanently storing and sharing a lifetime of digital media and memories, connecting with family and friends, and keeping organized in today's digital world.

Completely scaleable and rebrandable, DigitalPost Interactive's technology gives companies in the photo, travel, entertainment, sports, and other vertical markets a fast and efficient way to offer dynamic Web 2.0 products and services. This technology can create exciting new revenue streams for all companies looking to monetize this emerging new internet opportunity. For more information about DigitalPost Interactive or its consumer sites and, please visit

This press release contains forward-looking statements that may be subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and may include statements regarding our future financial performance or results of operations, including expected revenue growth. Unless otherwise required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise after the date of this press release. Additional information concerning risks and uncertainties that would cause actual results to differ materially from those projected or suggested in the forward-looking statements can be found in the reports that we have filed with the Securities and Exchange Commission.

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