SOURCE: TiVo Inc.

TiVo Inc.

TiVo Inc.

December 03, 2014 08:17 ET

Digitalsmiths Seamless Insight™ Solution Delivers Cutting Edge Analytics That Increases Engagement and Revenue

New Platform Provides Video Service Providers Unprecedented Analytics to Increase Customer Engagement, ARPU and Satisfaction

DURHAM, NC--(Marketwired - Dec 3, 2014) - Digitalsmiths, a TiVo Inc. (NASDAQ: TIVO) company, and a leader in personalized content search and recommendations, today announced the release of Seamless Insight™, a reporting and analytics platform. Seamless Insight provides video service providers actionable visibility to optimize targeted content promotions that increase average revenue per user (ARPU) and improve viewer engagement.

As personalized content discovery features expand, video service providers face massive increases in the volume and variety of data available regarding viewer interactions. Seamless Insight enables operators to analyze and operationalize that massive volume of personalized viewer data to quickly drive increased revenue per user. This unprecedented targeting dramatically increases the performance of cross-platform content promotions -- to help drive increases in ARPU for video service providers.

Following prototype testing by several leading MSOs, Digitalsmiths Seamless Insight received the following feedback:

"During the beta program of Seamless Insight, we worked with the Digitalsmiths team to test promotions of certain content. During these tests, we were able to increase impressions which helped drive a meaningful lift in views of premium content," said Matthew Baird, Director, Programming Revenue at DISH. "These efforts gave us new visibility and metrics necessary to test the delivery of content discovery promotions within our existing marketing channels."

"Other solutions we tested required advanced customization and modeling before they provided insights and then further development to modify or refine the information," says Mike Ivanchenko, Director of Product at Foxtel. "Once integrated, Seamless Insight's Discovery Dashboard provided us valuable insights the minute we logged in."

"We've spent years improving the personalized content discovery experience and we've demonstrated time and time again that video providers are not leveraging their data to optimize and further innovate the TV experience," said Chris Ambrozic, Senior Director of Product at Digitalsmiths. "In order to address these ongoing lost opportunities, we built an analytics platform that advances the content discovery process and provides our customers with a tool to increase revenue by promoting content that is vastly more appealing to their subscribers, ultimately leading to greater trust with their subscribers." 

Digitalsmiths Seamless Insight platform, at launch, consists of several key modules:

The Discovery Dashboards provides executives, the ARPU team, engineers and product teams a snapshot of the usage and stability of their cross-platform content discovery offerings. Stakeholders can identify the products, devices and content driving the greatest ROI, understand consumption and engagement patterns by device type, for any timeframe, and identify any downtime or data quality issues.

The ARPU Module helps the merchandising team achieve its primary goal of increasing revenue per viewer through multiple mediums and thousands of assets. The problem today is team members do not have visibility into what promotions work best and why. Seamless Insight's ARPU Module provides industry-leading technology to easily build and deliver deep multivariate A/B tests to subsets of viewers, and provide a clear picture on campaign performance to optimize future promotions. The ARPU Module enables video service providers to create and test various promotions for channels, packages, premium content and even Pay-Per-View across all applications and devices.

Seamless Insight will be demonstrated at the International Consumer Electronics Show® (CES) in Las Vegas, NV January 6-9, 2015. To schedule a demonstration, contact the Digitalsmiths team at: sales@Digitalsmiths.com or (919) 460-4747.

About Digitalsmiths
Digitalsmiths, a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), provides an industry leading content discovery platform, offering personalized search, recommendations, social discovery, mood discovery, sports discovery and a business console for all connected devices. Built for service providers, content providers and consumer electronics manufacturers, Digitalsmiths Seamless Discovery® enables personalized discovery experiences that instantly connect consumers to the most relevant movies, TV shows and live events available, at any time, on any screen. Digitalsmiths is guided by the belief that consumers should not have to work to find relevant content -- the content should find them.

Digitalsmiths serves customers across all media channels and devices including AT&T, Bright House Networks, Charter Communications, DISH Network, DIRECTV, Foxtel, FOX Sports, NASCAR, Sharp Electronics, Time Warner Cable, Turner Sports and Verizon. To learn more visit www.digitalsmiths.com.

About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at TiVo.com and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television. An economical, one-stop-shop for in-home entertainment, TiVo's intuitive functionality and ease of use puts viewers in control by enabling them to effortlessly navigate the best digital entertainment content available through one box, with one remote, and one user interface, delivering the most dynamic user experience on the market today. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry. More information at: www.TiVo.com. Facebook: http://www.Facebook.com/TiVo Twitter: http://www.Twitter.com/TiVo.

TiVo, the TiVo logo, Digitalsmiths Seamless Discovery, and Seamless Insight are trademarks or registered trademarks of TiVo Inc. or its subsidiaries. All other trademarks are the property of their respective owners. © 2014. All rights reserved.

About DISH
DISH Network Corporation (NASDAQ: DISH), through its subsidiaries, provides approximately 14.041 million pay-TV subscribers, as of September 30, 2014, with the highest quality programming and technology with the most choices at the best value. Subscribers enjoy a high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation is a Fortune 250 company. Visit www.dish.com.

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, Digitalsmiths' Seamless Insight platform including expected features and benefits of the product for video service providers. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Risk Factors" in TiVo's public reports filed with the Securities and Exchange, including TiVo's Annual Report on Form 10-K for the fiscal year ended January 31, 2014, Quarterly Reports for the periods ending April 30, 2014, July 31, 2014 and October 31, 2014 and Current Reports on Form 8-K. TiVo cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

Contact Information

  • Contact:
    Billy Purser
    Digitalsmiths
    (919) 414-9834