SOURCE: DigitalTown, Inc.

DigitalTown, Inc.

September 08, 2014 13:22 ET

DigitalTown to Open up Its Vast Domain Portfolio for the First Time for Leases in Secure Escrow Accounts

Moving the Portfolio From a Holding Position to a Leasing Position Creates a Recurring $4 Million Revenue Model for Growth at Maturity

MINNEAPOLIS, MN--(Marketwired - Sep 8, 2014) -  DigitalTown, Inc. (OTCQB: DGTW) today DigitalTown announced that for the first time, it is putting on the market access to its vast 22,000 domain portfolio for secure escrow leasing with yearly or multi-year leasing programs.

DN Journal states that domain leasing interest is higher now than it has ever been, due to the high cost of premium domain names.

With more than 700,000 sport teams, school athletic departments, alumni and community clubs all vying for DigitalTown's 22,000 sport theme names, it will work with the NIAAA (The National Interscholastic Athletic Administrators Association) on a fair distribution offering. With a target date of October 2014, NIAAA members will be able to start reserving names and then move to an open leasing program. 

DigitalTown will offer lifetime leasing opportunities on our domains that include 3rd party escrow accounts that protect both parties' interests. The process will be fully automated with online individual domain name DNS management, online payments, full-service ICAAN-accredited registrar and support. Unlimited sub domains can be added to create vast multi teams at no extra charge. Current teams will be able to use their existing software vendors that offer custom domain support.

Pricing will be very aggressive at the start with an estimated $15-per-month, per domain name which includes all services including escrow. Compare this to Escrow.com pricing of $40 a month or GoForThe.com at $69 a month for escrow service, neither of which include the pricing of the domain lease.

Along with yearly leasing, DigitalTown will be offering organizations a first-time purchase option on the domain name. Prices will start at $50,000 for sport team names. This puts a possible market valuation on its domain portfolio of $1.1B. Premium domain names will be priced in the six figure range. DigitalTown has rarely sold any of its domain names in the past and its highest reported single domain name sale is $175,000.00. DigitalTown's focus will be on leasing to keep the portfolio under management for future technology advances. However, we also understand the need for some groups to own their domain names.

DigitalTown will act as the exclusive authorized Google reseller to offer Google Apps for business, non-profit and education versions to its domain portfolio.

In addition a portion of the proceeds will go to the newly formed non-profit DigitalTown Foundation by DigitalTown, Inc and the NIAAA for supporting safe communications at interscholastic level.

For more information email info@digitaltown.com

About DigitalTown:

DigitalTown, Inc., a Minnesota-based domain management, a Google Apps Authorized Reseller and cloud services broker. For more information, please visit www.digitaltown.com.

Safe Harbor Language:

Any statements contained herein related to future events are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act 1995. Readers are cautioned not to place undue reliance on forward-looking statements. DigitalTown, Inc. undertakes no obligation to update any such statements to reflect actual events.

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