SOURCE: DigitalTown, Inc.

DigitalTown, Inc.

March 22, 2011 08:00 ET

DigitalTown Partners With Daktronics to Promote School Athletics and Student Accomplishments

Daktronics to Provide Statistical Data on DigitalTown Spirit Sites

MINNEAPOLIS, MN--(Marketwire - March 22, 2011) - DigitalTown, Inc. (OTCQB: DGTW) and Daktronics Inc. Brookings, S.Dak. (NASDAQ: DAKT), announced today the creation of a marketing partnership to extend Daktronics' reach into the high school market and strengthen DigitalTown's access to statistical data. 

Daktronics will grant DigitalTown access to its Daktronics statistics software furthering DigitalTown's goal of creating the first nationwide network for high school sports statistics. With this alliance DigitalTown has improved its access to schedules, rosters and other sports content for use on the more than 20,000 stand-alone websites it is hosting and managing as high school spirit sites. In turn, DigitalTown will promote Daktronics' statistics software to schools and recognize Daktronics as a partner on these sites.

In partnering with Daktronics, DigitalTown expects to improve accuracy and streamline the process of collecting and posting sports statistics. "I am excited to work with Daktronics on this new endeavor. Daktronics already has a significant footprint in the athletic community as the world leader in the sale and manufacture of scoreboards and display systems," said Richard Pomije, CEO of DigitalTown.

DigitalTown identified Daktronics as a potential partner after establishing a strategic partnership with the National Interscholastic Athletic Administrator Association (NIAAA) in December. Through conversations with Walter Sargent, NIAAA Marketing Director, Daktronics and DigitalTown realized their shared goals of promoting accurate sports statistics online.

DigitalTown is offering its spirit site services and content at no cost to schools. According to Dan Bierschbach, Daktronics Vice President of the Schools and Theatres Business Unit, "We admire DigitalTown's commitment to the schools. It shows great initiative to seek out the domain names and partner with the NIAAA. This could bring a new avenue to social media and create an interesting evolution in how data is shared. We are looking forward to seeing the benefits of this new project. The way this program could disseminate information could be very interesting."

Daktronics will continue to provide statistical software directly to schools and other athletic organizations through its popular TeamUp program and will continue its path as a leading data provider partnering with sports organizations worldwide.

About DigitalTown:

DigitalTown, Inc. in Burnsville, MN is developing a nationwide network of more than 27,000 local online communities for high school students, alumni, boosters and local citizens. For more information, please visit www.digitaltowncorp.com.

About Daktronics:

Daktronics has strong leadership positions in, and is the world's largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company's World Wide Web site at: http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company's SEC filings, including its Annual Report on Form 10-K for its 2010 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Contact Information

  • For more information on DigitalTown, contact:
    DigitalTown, Inc.
    info@digitaltown.com
    (952)890-2362 (office)

    For more information on Daktronics, contact:
    Angela Hatton
    Marketing Manager
    Daktronics Inc.
    tel: 605-692-0200

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