SOURCE: DigitalTown, Inc.

DigitalTown, Inc.

January 26, 2011 12:43 ET

DigitalTown to Launch Self-Service Advertising With Shiny Ads

Three Phase Launch Set to Begin in February

MINNEAPOLIS, MN--(Marketwire - January 26, 2011) - DigitalTown, Inc. (OTCBB: DGTW) announces that it has chosen Shiny Ads to power its self-service online advertising offering to advertisers on its hyper-local network of spirit sites. Shiny Ads, the innovator in self-service advertising, will support DigitalTown's roll-out leveraging its platforms beginning February 2011. Starting with 18,000 basketball teams, 15,000 football teams and over 8,000 boys and girls lacrosse teams, ads will be published on more than 20,000 stand-alone high school websites managed by DigitalTown.

"Shiny Ads is excited to partner with DigitalTown to empower their self-serve advertising. Local advertisers will now be able to advertise exactly where their audience is online and get the exposure that they are looking for without having to spend large amounts on online advertising," said Roy Pereira, President of Shiny Ads.

"With this ad platform we will have a virtual billboard online at every highway, tying to every local high school zip code," said Richard Pomije, CEO of DigitalTown.

Phase one of the launch will begin with simple monthly ads. Phase two and three will be released with multi-domain and national platforms built in, which will be rolled out through 2011.

DigitalTown will announce its pricing and ad inventory levels in its February roll-out.

Users can follow their favorite team by searching for their school under www.digitaltown.com.

About DigitalTown:

DigitalTown, Inc. in Burnsville, MN is developing a nationwide network of more than 27,000 local online communities for high school students, alumni, boosters and local citizens. For more information, please visit www.digitaltown.com.

About Shiny Ads

Shiny Ads, the innovator in self-service advertising platforms, helps the medium-large web publisher generate more revenue without additional costs by enabling the selling of display and text ads to smaller advertisers directly on a publisher's web sites. Launched in January 2010, Shiny Ads' customers include top-1000 sites with local news and special interest/niche topics. Find your lost revenue by visiting http://www.shinyads.com.

Safe Harbor Language:

Any statements contained herein related to future events are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act 1995. Readers are cautioned not to place undue reliance on forward-looking statements. DigitalTown, Inc. undertakes no obligation to update any such statements to reflect actual events. For more information, please visit www.digitaltown.com.

Contact Information