SOURCE: Digitaria


September 11, 2009 14:25 ET

Digitaria Adds Dann Petty as Creative Director

SAN DIEGO, CA--(Marketwire - September 11, 2009) - Digitaria, a leading technology and digital marketing firm, announced Dann Petty as a new Creative Director today. Petty will be responsible for driving the overall creative vision for a variety of Fortune 500 clients.

"Dann's diverse agency-centric background, which includes extensive digital experience, will undoubtedly make him an outstanding leader in our Creative Department," said DaigaAtvara, Executive Creative Director. "Dann's enthusiasm and 'big agency' experience will be called upon frequently as he mentors a creative team with a myriad of aptitudes. We look forward to a long and productive relationship with Dann."

Petty joins Digitaria from Butler, Shine, Stern and Partners where he worked on high-profile accounts including Epson, Mini Cooper, and Radioshack. At BSSP, Petty was instrumental in branding communications platforms, designing highly successful advertising campaigns as well as driving overall creative vision for BSSP. At Digitaria, Petty will be leading key accounts from inception through to deployment.

"I decided to work at Digitaria because of the incredible clientele, as well as the unique and upbeat culture. Digitaria is oozing with potential and talent... it's awesome," said Petty. "I know we are going somewhere.

"Working at a mid-sized agency like Digitaria has many advantages. It allows me to give more attention to projects as well as interact with more colleagues across many disciplines. I get to see projects from start to finish and really focus on delivering the highest quality product. You can't do that when you work on 10 clients at once."

Digitaria recently added 15 employees to their San Diego office and have opened additional offices in New York and Dallas with plans to open overseas in 2010.

About Digitaria

Digitaria is a leading digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles, Dallas, and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include Atlanta Falcons, NFL, Best Western International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX Corporation, Gateway Corporation, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit Follow us on Twitter at

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