SOURCE: Digiwaxx Media

May 01, 2007 11:56 ET

Digiwaxx Media Partners With Technology Giant Microsoft to Enhance Zune's Reach to Urban Music Tastemakers

Hip-Hop Music and Technology Unite to Influence Urban Trendsetters on a National Scale

NEW YORK, NY -- (MARKET WIRE) -- May 1, 2007 -- Digiwaxx Media, the global platform for digital music promotion and innovative influencer marketing, today formally announced its pioneering partnership with technology powerhouse Microsoft to boost the seeding and influencer outreach campaign of Microsoft's popular music device Zune (released in November 2006).

Pairing the unique promotions platform of Digiwaxx Media with Zune's vehicle for specialized, social entertainment has created a comprehensive music and entertainment agenda that focuses on urban culture and its effects on relevant lifestyle contributors, influencers, and tastemakers. With targeted influencer outreach campaigns executed through strategic product-seeding initiatives, grassroots-level marketing, and cross-promotional programs, Digiwaxx has already begun integrating Zune into the Digiwaxx Media music fold through celebrity product lounges, music industry social mixers, and peer-to-peer demonstrations.

"We are excited about the opportunity to partner with such a major technology player as Microsoft," said Corey "CL" Llewellyn, Digiwaxx CEO. "We are the first hip-hop company to partner with Microsoft at this level of magnitude -- it speaks to the growing importance of urban culture and its influence, globally and within corporate America."

"Zune's partnership with Digiwaxx is exciting because we share a similar mission -- utilizing technology to break down the barriers between consumers and the music industry," said Greg Matuskiewicz, Director of Lifestyle Marketing for Zune. "By joining forces with innovative companies like Digiwaxx to further extend and enhance the Zune brand, Microsoft is solidifying its position as a leader in demonstrating the importance that technology is playing in all areas of the music industry."

Created in 1998 by Corey "CL" Llewellyn and Drew Edgar, Digiwaxx Media has been at the forefront of technological advances in music distribution and promotion by marketing new music and artists to over 17,000 member DJs and music influencers around the world. The Digiwaxx Media marketing model has forced major record labels to alter their conventional promotion methods for "breaking" new artists, particularly in the urban genres. Initially formed as a digital music distribution company, offering exclusive digital content via fixed and streaming audio and visual, Digiwaxx has recently grown into an online and off-line marketing and promotions company, offering a plethora of services to influence tastemakers and trendsetters around the world.

With digital music distribution constantly redefining itself in the retail marketplace, both Digiwaxx Media and Zune promise to break new ground with their unique partnership. The young consumer audience for urban music will see the two companies' marketing plan unfold during the next several months.

About Digiwaxx Media

Founded in 1998 by Corey Llewellyn and Andrew Edgar, Digiwaxx Media is a global, multifaceted technology and media firm that specializes in entertainment marketing and promotion. With over 17,000 exclusively served members around the world, Digiwaxx relies on top-tier DJs and elite music promotion specialists as the heart of its brand. The first service of its kind, Digiwaxx Media is at the forefront of the music marketing industry with innovative technology and sophisticated marketing strategies. For more information on Digiwaxx Media, visit http://www.digiwaxx.com.

About Zune

Zune is Microsoft's music and entertainment platform providing an end-to-end solution for Connected Entertainment. The Zune experience includes a 30GB digital media player, the Zune Marketplace music service, and a foundation for an online community that will expose music fans to new music. Inspired by the vast and varied community of music lovers, Zune focuses on helping emerging artists paint the digital canvas. Part of Microsoft's Entertainment and Devices division, Zune supports the company's software-based services vision to help drive innovation in digital entertainment. For more information about Microsoft Zune, please visit http://www.microsoft.com/presspass/presskits/Zune.

Contact Information

  • For more information on Digiwaxx Media or Zune please contact:

    Kasey Woods
    Digiwaxx Media
    212-665-8607 x 235
    Email Contact

    Chris Lehman
    Microsoft - ZUNE
    425-421-3501
    Email Contact