September 21, 2010 08:00 ET
DiJiPOP Unveils On-Demand Advertising Marketplace for Digital Shopper Marketing
DiJiPOP Proprietary POP Technology™ Takes Shopper Marketing Digital; Ensures New Revenue for Retailers and Higher Sales for Brands
PROVIDENCE, RI--(Marketwire - September 21, 2010) - DiJiPOP, a leading on-demand shopper marketing platform and sales solution, today announced the general availability of its on-demand ad management platform for e-commerce which easily matches retailers' online advertising inventory with brands' marketing initiatives.
With today's conversion rates hovering between three and five percent according to a Practical eCommerce survey1, DiJiPOP clearly distinguishes that retailers are failing to monetize 95 percent of their audience and a significant portion of their digital shelf space investments.
In addition, with eight out of ten consumers shopping online weekly according to the Compete Online Shopper Intelligence Study2, it's increasingly important for brands to secure attention at the point-of-purchase. As a result, there is a large need for a scalable, automated technology that can enable retailers and brands to collaborate on point-of-decision product marketing initiatives that keep traffic within retailers' walls and convert more shoppers to buyers.
DiJiPOP's proprietary POP Technology™ automates the digital shopper marketing process. Within minutes as opposed to weeks, brands can pay to insert chosen products or marketing into relevant pages on retailer web sites. The on-demand platform creates product ads dynamically and allows advertisers to manage, analyze and optimize campaigns in real time.
"It's shocking that in 2010, digital shopper marketing lags so far behind traditional in-store shopper marketing tactics and efforts. Our goal in bringing this platform to market is to easily replicate the offline process of insertion and circular ad buying to the online world of retailing digital shelf space," said Ji Kim, Founder and CEO, DiJiPOP. "Also key was ensuring that the platform enables digital shopper marketing to be scalable, efficient and valuable for retailers and advertisers. In fact, early results with several customers are showing significant returns. In one customer case, shopper marketing drove an 11 percent lift in incremental sales for the advertiser and retailer after using the DiJiPOP platform."
In-Store Practices Must Move Online
Shopper marketing is executed everyday in brick-and-mortar retail stores. However, it is not as successfully executed, if at all, within the retailer's online presence.
DiJiPOP's POP Technology™ easily transforms a retailer's web site into a private marketplace so they can offer paid placements to their brands and monetize their digital shelf space. Retailers maintain control and determine what placements to offer, approve campaigns submitted by brands, and measure results all in the same interface.
"For retailers who aren't monetizing their digital shelf space, DiJiPOP can build up to five percent of gross sales in new revenue with controlled, point-of-purchase placement for brands. For retailers who have programs in place, DiJiPOP is their answer for speed-to-market, scalability and ultimately more revenue. Adding or increasing high-margin advertising revenue can make a huge difference in a retailer's bottom line," continued Ji.
Improve Influence on Product Marketing
According to DiJiPOP, advertising on retailer sites is a time consuming and difficult undertaking. Despite the fact that up to 59 percent of all shoppers use retail websites to make buying decisions3, brands and manufacturers often fall short in executing effective merchandising presence and product placement strategies.
Leveraging DiJiPOP's POP Technology™, brands can quickly implement shopper marketing programs on all of their authorized retailer sites with instant and transparent ROI. Targeting of audience, orders of insertion, and On-Demand analytics are all executed within the DiJiPOP platform. The analytics suite allows brands to have transparency to product ad performance (impressions, clicks, and orders) truly on-demand.
"Helping our retailer clients maximize advertising revenue while allowing our brand clients to fully leverage their marketing dollars is precisely what DiJiPOP does. Ensuring the technology we've built drives the most revenue and product sales possible is an important part of what we do for our customers. Ultimately, we know that our combined technology and sales solution will provide our clients with unmatched performance and superior results," added Ji.
Shop.org Annual Summit
Be sure to stop by DiJiPOP's Shop.org Annual Summit booth #1301 for a demo of the platform and to learn more about implementing a digital shopper marketing program to harness Q4 sales.
While at the booth, you can participate in the quick and fun Balloon Your E-Commerce Biz with DiJiPOP contest for a chance to win instant cash. Also, by visiting the booth, you may receive an invitation to DiJiPOP's Lone Star Launch Party on Tuesday, September 28 from 5:00 p.m. to 6:00 p.m. at Ama Lur (Gaylord Texan).
Headquartered in Providence, RI, DiJiPOP is an on-demand platform that connects brand marketing dollars with digital shelf space resulting in new revenue for retailers and higher sales for brands. To find out more about DiJiPOP's solutions, visit www.dijipop.com.
1 Monteith, Kate (September 7, 2010). "August 2010 Survey Results: Conversion Rates." Practical eCommerce.
2 Holden, Abigail (September 1, 2010). "Eight out of Ten Consumers Shop Online at Least Once a Week." Compete Blog.
3 MillerArbesman, Debra (February 22, 2010). "Online Shopper Intelligence Study Released." Compete Blog.