SOURCE: Focus Entertainment

February 29, 2008 12:00 ET

Diplomats Member Signs Unique Advertising Deal With Philadelphia-Based Focus Entertainment

PHILADELPHIA, PA--(Marketwire - February 29, 2008) - February marked the beginning of an entirely new era of advertising when Diplomats (Skullgang) member Jay Bezel entered into an agreement with Focus Entertainment to advertise his highly anticipated "Savior To The City" title, on the back of an upcoming promotional release, as well as many other advertising channels offered by Focus Entertainment.

The deal includes advertising space on the back of the CD insert for an upcoming Focus Entertainment mixtape release, titled "I am The Future, Volume 5," which features the popular rap artist Lil' Wayne. The release is projected to receive as many as 2 million listeners within a six month timeframe, and will be distributed globally via the company's web site at www.FocusMixtapes.com, as well as many other popular channels.

Jay Bezel offers, "This opportunity has provided me the ability to reach my fans from around the globe without having to invest millions of dollars in advertising. With the industry being in the state it's currently in, it's very difficult to achieve major results without the major resources. Labels aren't providing those resources to developing artists anymore, either."

"I invite any business with a target demographic of ages 17 to 34, the opportunity to explore Mixtape advertising as a way to expand the reach of their brand, and would like the chance to prove that businesses in areas other than entertainment can take advantage of benefits offered by Mixtape advertising," said Matt Dunleavy, Focus Entertainment CEO.

Focus Chief Executive, Matt Dunleavy has released a whitepaper on the topic of Mixtape advertising, which is available for viewing at: http://www.focusmixtapes.com/Advertising_NextGen.pdf. (Adobe Acrobat required.)

Jay Bezel is the unforgotten voice behind the chorus of Jim Jones' hit single "Certified Gangstas," and was featured on Juelz Santana's last album, titled "What The Games Been Missing." Aside from the Diplomat roster, Jay Bezel has worked with many in-demand artists including Lil Wayne, The Game, Currency, Lil' Flip, Young Jeezy, Mack Maine, State Property and more.

"Savior To The City" is in stores now, and features artists such as Juelz Santana, Lil Wayne, Mack Maine & Currency, and more.

About Focus Entertainment

Focus Entertainment(a wholly owned subsidiary of Focus Media Group) currently stands among the most prominent mixtape providers on the east coast. The company was established in 2006, and continues to hold its reputation for providing quality promotional music to the public from popular artists.

For additional information on Focus Entertainment, visit: www.focusmixtapes.com.

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