Direct-AG Services Ltd.

Direct-AG Services Ltd.

September 14, 2005 14:52 ET

Direct-AG Services Ltd.: New Marketing Tool to Help Farmers Get Top Prices this Harvest

GLENWOOD, ALBERTA--(CCNMatthews - Sept. 14, 2005) - Farmers now have an innovative new marketing tool to help find the best price for their grain and hay. An Alberta company, Direct-AG Services Ltd., based in Southern Alberta has launched a unique new website for buyers and sellers of grain and hay.

Dave Layton, the company's founder, came up with the idea as a way to help his clients find new buyers and fair prices for their products. When farmers want to sell their grain, they log on to the website and enter it directly or call Dave to list it. The farmer sets the starting bid and a time limit for the auction.

The technology for the website is based on what can best be described as "e-bay" for farmers. We literally took the tried and tested e-bay technology and adapted it to suit the farm marketing situation. Dave Layton, who farms himself, has many years experience working in the grain business. Dave said , "There are times when producers sell for less than they need to, and buyers also pay more than they need to because they are unable to find the right buyer or seller. With the auction we can take some of these inefficiencies out of the market place and help it to work better. " has been rigorously tested and has performed wonderfully. Though the site was initially designed to sell grain and hay, farmers are also using it to sell everything from fence posts to air seeders. The only stipulation is you have to be a farmer to sell on the site.

One thing Direct-AG Services makes clear to all new users is that the website is just a venue to help farmers find a buyer and establish a price. Sales are not actually completed on the website. Because the identity of the bidders and sellers is anonymous until their auction is finished, there is no obligation to complete the sale unless they are sure it is someone they want to deal with.

Ninety nine percent of the time the sales are completed directly between the parties on their own after the auction process. Most of the grain moving through the auction is feed grains, and there are many brokers and feedlots that have already found the service a very useful and convenient way to source grain.

Right now farmers can take advantage of a special trial offer to use the service at no charge. This offer includes use of the auction to sell some of this year's crop and a few issues of Direct-AG's unique marketing newsletter.

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