Direct Digital Solutions Inc.

Direct Digital Solutions Inc.

July 10, 2007 14:01 ET

Direct Digital Solutions Inc. Signs Exclusive Contract for In-House Digital Signage Network at the University of Montreal

The flat screen media network will deliver over 4 million highly targeted impressions annually.

MONTREAL, QUEBEC--(Marketwire - July 10, 2007) - Direct Digital Solutions Inc. (leaders in end-to-end digital signage systems) announced today the signing of an exclusive digital advertising contract with the University of Montreal (Canada's second largest University & one of the largest French-language Universities in the world). Direct Digital Solutions Inc. has commenced the strategic installation of flat panel LCD displays throughout the Cepsum fitness centre. This new, exciting network is scheduled to kickoff the upcoming 2007 fall semester.

The CEPSUM needed a novel way to communicate with its 60,000 plus members (comprised mainly of students from U of M & affiliated schools such as HEC Montreal) of new programs, special offers, home team schedules and a variety of other important announcements. In response to these requirements, Direct Digital Solutions Inc. with its cutting-edge solutions have been chosen to fuel the network. Direct Digital Solutions Inc. will be responsible for the complete set-up and management of CEPSUM's in-house digital media network (Target Network). In addition to CEPSUM's announcements, Direct Digital Solutions Inc. will open the floor to a select group of third party advertisers on a local and national level. The high impact, professionally installed flat-panel LCD monitors will be installed throughout the complex in high traffic / captive locations (i.e. customer service counters, training rooms, cafeteria etc.).

The complete solution will be managed on a secure network and will be controlled via the Internet from the head office of Direct Digital Solutions Inc. In addition to CEPSUM's daily announcements and third-party advertisers, the multi-zoned display will also include real-time content such as breaking news highlights, weather updates and a variety of other useful information. Direct Digital Solutions Inc. plans to expand the Target Network to high-traffic locations throughout Montreal to reach over 12 million highly-targeted annual impressions by December 2008.

Advertising on the Network

Established in 1878, the University of Montreal is one of the largest French-language Universities in the World. It has 13 faculties and welcomes a student body of over 55,000 along with over 10,000 professors / researchers and staff. Just over 70% of the predominantly francophone audience is between the hard-to-reach ages of 20 & 25, clearly a target market that needs to be reached in new innovative ways!

Interested advertisers are encouraged to contact Direct Digital Solutions Inc. for ad rates and complete media kits.

About Direct Digital Solutions Inc.: Direct Digital Solutions Inc. has positioned itself as a leader in the Quebec digital signage market. The company was launched in April 2006 and has already been involved with leading clients such as Hilton hotels and Linen Chest Corporation (retail giants in Home Decor). The company has partnered with major software/hardware providers that enable them to deliver customized solutions catering to the unique needs of each & every client. Direct Digital Solutions Inc. offers a one-stop-shop (consulting, content design & ongoing IT management) for complete digital signage solutions.

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