Direct Energy Home Services

Direct Energy Home Services

May 17, 2010 10:45 ET

Direct Energy: Home Vanity Versus Home Fitness-Get Your Home Into Shape for Summer!

TORONTO, ONTARIO--(Marketwire - May 17, 2010) - With warm weather and air conditioner season fast approaching, Direct Energy has tips to help Canadians get their homes "fit" and ready for summer.In a survey recently conducted by Angus Reid Public Opinion on behalf of Direct Energy, one third (33%) of Canadians described the fitness/efficiency level of their home as "Average", while another forty-two per cent described the fitness/efficiency level of their home as "Trim" – meaning their home is moderately energy efficient.

The survey results also showed the majority of Canadians (74%) say that they value the energy efficiency of their home over their home's appearance. In fact, four out of five Canadians (85%) consider the condition of the plumbing, heating and cooling equipment of their homes to be part of the home's value. Most people (85%) also believe that the inner workings of their home impact the health of their family.

However, good home fitness intentions don't always translate into action. Most Canadians say that while home fitness is important to them, they would instead opt to spend money on surface improvements. When asked how they would spend $5,000 on their home, the majority (68%) would rather spend the money to update a room (kitchen, bathroom) than on upgrading a core element of their home. 

When it comes to their own personal fitness, Canadians (88%) would overwhelmingly choose to invest in a personal trainer and nutritionist, rather than a quick aesthetic plastic surgery or liposuction fix. While Canadians see the importance of looking after their general physical fitness over the speedier surgical beauty fix, they do not necessarily take the same approach regarding their homes.

"Maintaining a fit home makes good financial sense," said Dave Walton, Director of Home Ideas at Direct Energy. "Often we don't think about the cooling or heating elements of our home until it's too late, and they need repair or replacement. Instead, we tend to pay more attention to the elements we see every day, like landscaping, furniture or flooring; but it's also important for home owners to keep the inner workings of their home top-of-mind. There are many easy steps homeowners can take to keep their home fit year round." 

Direct Energy offers home maintenance services to help homeowners extend heating and cooling equipment life, improve the equipment's operating efficiency, enhance air quality, and avoid unexpected breakdowns and costly repairs.

Walton offers a few easy tips to help keep your home in top shape:

  • Schedule an annual maintenance for the air conditioner to ensure it's fit for the summer ahead. Having your system checked annually by licensed plumbing, cooling and heating professionals can help prevent and avoid unexpected issues.
  • Check the SEER (Seasonal energy efficiency ratio) rating – a 13 SEER rating can deliver as much as 28 per cent more efficiency than that of an older, 10 SEER air conditioner.
  • Make a checklist, much like the one a doctor prepares for an annual physical, to track the age and efficiency of each appliance and when they had their last maintenance. This can help to ensure your home is in its best shape, and help to avoid costly breakdowns.
  • If you have updated a room in your home recently, consider having the ducts cleaned. Dust, sawdust and drywall can accumulate in the ventilation system and reduce your home's energy efficiency.
  • A home energy assessment can help identify areas where your home can be more energy efficient. There may be rebates available if you implement the suggested changes.

Additional highlights of the survey:

Fortunately, most Canadians are not "couch potatoes" when it comes to their home's fitness. When asked "Which of these statements best describes the fitness / efficiency level of your home?"

  • Ten per cent of Canadians would describe the fitness/efficiency level of their home as "Fit - We have worked hard to make this home energy efficient".

  • Forty-two per cent of Canadians would describe the fitness/efficiency level of their home as "Trim - This home is moderately energy efficient; there are still areas that we can improve on".

  • One third (33%) of Canadians would describe the fitness/efficiency level of their home as "Average - In this home, we try to save energy, but don't go out of our way to do so".

  • Eleven per cent of Canadians would describe the fitness/efficiency level of their home as "Could stand to lose a few - We have not made this home energy efficient, but hope to do so".

  • Three per cent of Canadians would describe the fitness/efficiency level of their home as "Couch Potato - we are not interested in making this home energy efficient".

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About the Survey

From April 28th to April 29th 2010, Angus Reid Public Opinion conducted an online survey among a randomly selected, representative sample of 1,014 adult Canadians who are Angus Reid Forum panel members. The margin of error is ±3.1%, 19 times out of 20. The results have been statistically weighted according to the most current gender, age and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

About Direct Energy

Direct Energy is one of North America's largest energy and energy-related services providers with over 5 million residential and commercial customer relationships. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc (LSE: CNA), one of the world's leading integrated energy companies, Direct Energy operates in 20 states plus DC and 10 provinces in Canada. To learn more about Direct Energy, visit

Direct Energy can offer more tips for home energy efficiency and information about the survey.

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