SOURCE: Koeppel Direct

July 09, 2007 10:51 ET

Direct Marketing Guru Selected to Judge Wharton Business Plan Competition

DALLAS, TX--(Marketwire - July 9, 2007) - Marketing expert, Peter Koeppel, has been selected as a judge for The Wharton School's Business Plan Competition (WBPC). Koeppel will be involved in judging student business plans and will also mentor students that need advice about how to best market their company's products or services. Koeppel, who earned a Wharton MBA in marketing, noted, "I'm honored that I was selected as a judge for such a prestigious event." Koeppel, who is active in Wharton alumni affairs, said, "It's exciting to work with such talented students and it's rewarding to mentor them."

Peter Koeppel is founder and president of Koeppel Direct, a leader in direct response television (DRTV), online, print and radio media buying. Peter has over 25 years of marketing and advertising experience. Koeppel has helped Fortune 1000 businesses, small businesses and entrepreneurs develop direct marketing campaigns to increase profits. Peter has a history of helping your entrepreneurs. In 2006 he sponsored the Invention Showcase program for young inventors, in conjunction with the Future Business Leaders of America and the Electronic Retailers Association.

The Wharton Business Plan Competition (WBPC) is among the leading global university-run business plan competitions. The WBPC was launched in 1998 by the Wharton Entrepreneurship Club and is now part of Wharton Entrepreneurial Programs, which co-manages the event with a specially selected student committee. The WBPC is open to all students at the University of Pennsylvania, and, since its inception, has drawn over 150 student teams annually, comprising nearly 400 participants from Schools across the University.

Peter Koeppel was recently awarded a position in both the prestigious Marquis Who's Who in America and Who's Who in Finance and Business. For more information about Peter Koeppel and his firm, Koeppel Direct, visit or call 972-732-6110.

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