Direct Media Technologies Inc.

Direct Media Technologies Inc.

June 16, 2011 15:26 ET

Direct Media Technologies Raises $4.2 Million to Advance Consolidation Strategy

TORONTO, ONTARIO--(Marketwire - June 16, 2011) - Direct Media Technologies Inc. (DMT), a Toronto-based digital media company and leader in the web domain name sector, has raised US$4.2 million in an equity financing led by Raymond James Ltd. and Ubequity Capital Partners. This financing, which attracted interest from both high net worth and institutional investors, indicates the strength of DMT's management team, the attractiveness of its corporate strategy and the confidence investors have in its founders.

"Internet advertising continues on its explosive growth curve, taking share from virtually all other advertising mediums. DMT is well positioned in the ecosystem as end users navigate to DMT's stable of web domains without the need for search engine optimization or any kind of paid promotion. We are pleased to have acted as DMT's financing agent on this successful US$4.2 million offering and look forward to a continued partnership with the company as it grows," says Kia Besharat, Managing Director at Ubequity Capital Partners.

"This financing is the first step in achieving our long term corporate objectives," says Ted Steube, CEO of DMT. "The plan is to execute soon on certain domain portfolio acquisitions that we have been working on in parallel to this financing process. We look forward to (i) completing these transactions, (ii) ingesting these acquired portfolios into our technology-led business processes, (iii) providing increased performance for our advertisers and (iv) continuing to look ahead to larger scale opportunities."

DMT now plans to embark on a US$30 million financing which is anticipated to be a hybrid of debt and equity. The company intends to use this funding to continue to aggressively consolidate its focused niche of the web domain sector.

About Raymond James Ltd.

Raymond James Ltd. is one of North America's leading full-service investment dealers with an extensive presence across Canada and the United States. Raymond James Ltd. is the Canadian subsidiary of Raymond James Financial, Inc. The Canadian executive team provides leadership based on their broad range of expertise and industry experience. Over 1000 employees across Canada work together in establishing Raymond James Ltd. as Canada's premier independent investment firm.

About Ubequity Capital Partners

Ubequity Capital Partners Inc., with offices in Toronto, Vancouver, New York and Paris, is a leading merchant and investment bank that spearheads the development and business acceleration of select public and private growth-stage companies in the media, technology, financial services, alternative energy and natural resource sectors.

About Direct Media Technologies

Direct Media Technologies Inc. (DMT) is a leading player in the web domain sector with a large portfolio of web domains that generate significant volumes of direct navigation web traffic. The company plans to grow through aggressively consolidating a certain niche of the highly fragmented web domain space. DMT is headquartered in Toronto, Canada.

Forward Looking Statement

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