July 08, 2005 08:15 ET

Direct Revenue Peers via NYIIX@25 BROADWAY

Collocates at BROADWAY Center; Joining NYIIX@111 8TH in Future Plans

NEW YORK, NY -- (MARKET WIRE) -- July 8, 2005 -- TELEHOUSE America, a leading provider of colocation, peering, and communications solutions, announces Direct Revenue, a leader in online media, with an emphasis on behaviorally targeted messages and consent-based optimized search results, as its newest NYIIX member.

By joining the NYIIX at 25 Broadway, Direct Revenue now can take full advantage of peering with other NYIIX members at the BROADWAY Center. The company immediately profits from its access to the NYIIX triple node's public and private peering switches at 25 Broadway, 111 8th Avenue, and 60 Hudson Street and the expansive accessibility to major providers in the network space. DR easily can peer with NYIIX's 65+ members and the 180-plus companies at 25B, plus the more than 200 enterprise and carrier customers at 111 8th as well as over 200 at 60 Hudson.

The company also will collocate its vital blade server-based enterprise and network resources at the BROADWAY Center. As part of its plans, Direct Revenue will join the NYIIX at 111 8th Avenue at some point in the near future.

Advertisers from prestigious Fortune 500 corporations to SMBs rely on DR's products, services, and partner network to deliver highly targeted marketing messages to approximately 20M Internet users worldwide and to connect with customers with ease and precision, achieving rapid, measurable ROI. DR's applications are easy for consumers to use and lead the industry with live customer support and simple uninstall programs like MyPCTuneUp. DR does not collect identity-specific data and supports industry regulation designed to protect privacy.

"The NYIIX's seamless fabric and 10GigE interface speed offers DR the delivery capability essential to its operational needs," said Atsushi Iizuka, TELEHOUSE's V.P. of Sales and Marketing. "We are most pleased with Direct Revenue's joining the NYIIX and valuing our collocation facility for its security, reliability, and ability to support their mission-critical blade server enterprise and network resources."

Direct Revenue CTO Daniel Doman said, "When it comes to collocation peering exchanges, TELEHOUSE and the NYIIX offer the experience, support, and uptime reliability needed to keep our system running 24 hours a day, seven days week -- without missing a beat."

About Direct Revenue

Direct Revenue is a leader in online media. Top brands rely on Direct Revenue's products, services, and partner network to deliver highly targeted marketing messages to over 15 million Internet users worldwide.

About TELEHOUSE America

TELEHOUSE America is a pioneer of carrier-neutral collocation space and services. Since 1989, they have provided secure, power-protected environments where customers can house and operate their telecommunications and network resources. Companies from a wide range of industries locate their mission critical equipment at TELEHOUSE's collocation "meet-me-centers" in NY or CA to profit from the potential business opportunities that exist from other TELEHOUSE customers. Among the many benefits of collocating with TELEHOUSE is the ability to connect to state-of-the-art peering exchanges in New York (NYIIX) and Los Angeles (LAIIX). Through close ties to its European and Asian sister companies, TELEHOUSE also can provide continuous, cost-effective operation of network-dependent businesses globally. Please visit or contact us at

Contact Information

  • Direct Revenue Contact:
    Jonathan Cohen
    Email Contact

    TELEHOUSE Contact:
    Michael Vallone
    TELEHOUSE America
    P: 718-355-2500 / -2572 direct
    E: Email Contact