SOURCE: DirectMail.com

DirectMail.com

September 21, 2011 09:19 ET

DirectMail.com Offers Consumer Specialty Lists for New Demographics

Niche Lists From DirectMail.com Make Targeting Consumers Effortless

PRINCE FREDERICK, MD--(Marketwire - Sep 21, 2011) - DirectMail.com™ (www.DirectMail.com), a leading provider of integrated direct marketing solutions, announced today that its mailing list service recently created several new specialty lists using its patented GeoSelector™ technology. DirectMail.com is now offering unique lists targeting AARP seniors, households that buy American-made products and military families. These niche lists, drawn from a database of over 215 million consumers residing in over 110 million living units, further expand DirectMail.com's extensive offering of one-of-a-kind lists.

With the rise in the number of senior citizens, many of whom are still employed, there is an associated increase in disposable income. The "Senior-Age Mail Order Buyers" list is ideal for retailers, and marketers can opt to purchase special data on these AARP seniors, such as estimated household income, investor status and if they have grandchildren. Marketers looking to promote their American-made wares will like the "Made-in-America Buyer" list. Additional data for purchase include household income, education, status as parents and history of donating to charities. The "Military at Home" specialty list serves as a great tool for military memorabilia providers, membership organizations and educational institutions, among many others.

Bob Salta, Principal, DirectMail.com, said, "Consumers young and old have diverse shopping needs, and our list managers developed these three lists with those needs in mind. Built using our patented GeoSelector technology, our specialty lists limit the universe of prospects for marketers, allowing them to target efforts more effectively and save on mailing costs. We are excited that our technology can create niche list offerings able to fit precise marketing needs."

About DirectMail.com
DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated direct marketing solutions. For over 40 years, DirectMail.com's unique Identify... Target... Contact... Acquire... Engage... Retain approach has maximized ROI for nonprofits and businesses nationwide. GeoSelector, the firm's patented data analysis and market intelligence product, promotes intelligent connections with prospects and customers across multiple channels for increased response. DirectMail.com's full range of services also includes state-of-the-art in-house production capabilities with capacity for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more information about DirectMail.com, please visit our website at www.DirectMail.com or call 1-888-690-2252.

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