August 09, 2011 09:17 ET to Offer Three New Consumer Specialty Lists

Niche Lists From Make Targeting Consumers Even Easier

PRINCE FREDERICK, MD--(Marketwire - Aug 9, 2011) -™ (, a leading provider of integrated direct marketing solutions, announced today the availability of several new specialty lists from its mailing list service. recently created new lists on back to school shoppers, parents of twins and triplets, and parents of older children (tweens), drawing from a database of over 215 million consumers residing in over 110 million living units. These niche lists, which are unique offerings of the firm, further expand's extensive mailing list offering.

Aside from identifying households as "back to school shoppers," "parents of twins and triplets," or having "tweens," marketers can opt to receive additional household data such as education, ethnicity, household income, and age and gender of children. The "tween" list can be customized further to identify "green" families, as children of that age are often vocal about practicing recycling in the home as they learn more about the environment. This detailed information provides retail and service companies such as child care providers, tutoring centers, and electronics, apparel and school supplies retailers with the demographic data needed to find their "best" customers and eliminate wasteful mailing.

Bob Salta, Principal,, said, "Consumers with children have diverse shopping needs, and our list managers developed these three lists with providers of those needs in mind. Built using our patented GeoSelector™ technology, our new specialty lists give marketers invaluable consumer data and allow them to more precisely target likely prospects and save on mailing costs. We are excited to offer our customers niche list offerings that fit their precise needs."

About, headquartered in Prince Frederick, Md., is a leading provider of integrated direct marketing solutions. For 40 years,'s unique Identify... Target... Contact... Acquire... Engage... Retain approach has maximized ROI for nonprofits and businesses nationwide. GeoSelector, the firm's patented data analysis and market intelligence product, promotes intelligent connections with prospects and customers across multiple channels for increased response.'s full range of services also includes state-of-the-art in-house production capabilities with capacity for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more information about, please visit our website at or call 1-888-690-2252.

Contact Information

  • Press Contact:
    Jeanne Zepp
    DPR Group, Inc.
    Email Contact

    Company Contact:
    Shawn R. Salta
    Email Contact