SOURCE: Prudential plc

March 16, 2006 11:00 ET

Director/PDMR Shareholding-2

LONDON, UK -- (MARKET WIRE) -- March 16, 2006 --NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required by DR 3.1.4R(1).

(1)   An issuer making a notification in respect of a transaction
      relating to the shares or debentures of the issuer should complete
      boxes 1 to 16, 23 and 24.
(2)   An issuer making a notification in respect of a derivative relating
      the shares of the issuer should complete boxes 1 to 4, 6, 8,13, 14,
      16, 23 and 24.
(3)   An issuer making a notification in respect of options granted to a
      director/person discharging managerial responsibilities should
      complete boxes 1 to 3 and 17 to 24.
(4)   An issuer making a notification in respect of a financial
      instrument relating to the shares of the issuer (other than a
      debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16,
      23 and 24.

Please complete all relevant boxes should in block capital letters.

1. Name of the issuer

Prudential plc

2. State whether the notification relates to (i) a transaction notified in accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4®(1)(b) a disclosure made in accordance with section 324 (as extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

i

3. Name of person discharging managerial responsibilities/director

Priscilla Vacassin

4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person

Notification relates to a person discharging managerial responsibility named in 3 above.

5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest

Notification relates to a holding of person referred to in section 3.

6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares

Ordinary shares of 5p each.

7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them

BWCI Trust Company Limited

8 State the nature of the transaction

An interest in a maximum number of shares capable of vesting in the beneficial ownership of the above named person discharging managerial responsibility in April 2008 by virtue of a conditional award under the rules of the Prudential Restricted Share Plan

9. Number of shares, debentures or financial instruments relating to shares acquired

23,548 ordinary shares

10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)

Less than 0.001%

11. Number of shares, debentures or financial instruments relating to shares disposed

N/A

12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)

N/A

13. Price per share or value of transaction

GBP4.372

14. Date and place of transaction

16 March 2006, London

15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)

23,548 ordinary shares, less than 0.001%

16. Date issuer informed of transaction

16 March 2006

If a person discharging managerial responsibilities has been granted options by the issuer complete the following boxes

17 Date of grant

N/A

18. Period during which or date on which it can be exercised

N/A

19. Total amount paid (if any) for grant of the option

N/A

20. Description of shares or debentures involved (class and number)

N/A

21. Exercise price (if fixed at time of grant) or indication that price is to be fixed at the time of exercise

N/A

22. Total number of shares or debentures over which options held following notification

N/A

23. Any additional information

N/A

24. Name of contact and telephone number for queries

Jennie Webb, Group Secretarial, 020 7548 2027

Name and signature of duly authorised officer of issuer responsible for making notification

Susan Henderson, Deputy Group Secretary, 020 7548 3805

Date of notification

16 March 2006

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America

END

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