SOURCE: AnalyticsIQ

July 09, 2007 08:00 ET

Direxxis to Offer AnalyticsIQ's GeoBase™ to Customers

Leading Database Marketer to Resell New Econometric Data

ATLANTA, GA--(Marketwire - July 9, 2007) - Atlanta-based AnalyticsIQ announced today the signing of a reseller agreement with Direxxis. The agreement enables Direxxis, a leading database marketing firm, to offer GeoBase to its customers.

"We're excited about including GeoBase as part of our best-in-class solution offerings," says Direxxis President, Steve Scruton. "During our preliminary product testing, we saw firsthand the positive impact this data can make on our customer's results."

AnalyticsIQ's proprietary database, GeoBase, is the culmination of the company's extensive research on the impact economic conditions have on individual response rates to marketing offers. GeoBase consists of a number of the company's proprietary products, including ResponseIQ™ and CharityIQ™.

AnalyticsIQ's President, Dave Kelly, says, "Direxxis is a perfect fit for our products. They have excellent multi-sourced marketing data and a sophisticated approach to database marketing. We believe that adding GeoBase to their existing data creates a powerful solution unlike anything else on the market today. In fact, when we've added GeoBase to the mix, we've seen lifts in response rates of anywhere from 5% to 20%."

AnalyticsIQ is completely focused on leveraging non-traditional data, along with standard demographic data, to produce products designed to optimize response and conversion. Over the next several months, AnalyticsIQ will release additional scoring products for a variety of industry segments.

About Direxxis

Direxxis is based in Needham, Massachusetts and is a leading direct marketing services and technology provider. Direxxis' mission is to create and deliver end-to-end direct marketing solutions that enable its clients to build great relationships with their customers and create best-in-class prospecting systems. For more information, visit

About AnalyticsIQ

Based in Atlanta, Georgia, AnalyticsIQ provides advanced analytics and modeling solutions to help marketers improve targeting. Founded by industry experts, AnalyticsIQ offers a wide range of products and services, including custom modeling services utilizing demographic and credit data. For more information, visit

Contact Information

  • Contact:
    Gayle Mitrano
    Realistic Solutions, Inc.
    o) 678-368-4119
    m) 770-401-2502
    Email Contact