SOURCE: Franchise Direct

Franchise Direct

November 15, 2011 10:00 ET

Discover the Fast Track to Business Success With Franchise Direct's 'Route To Franchising' Video

ATLANTA, GA--(Marketwire - Nov 15, 2011) - Franchise Direct ( introduces its new "Starting a Franchise" video, an innovative look at owning a franchised business. Not only does this brand-new 'Route To Franchising' video take you behind the scenes of franchising, providing a rare glimpse inside three innovative business concepts, but it's also one of the most informative explanations of franchising you'll find on the internet.

In the 'Route To Franchising' video, host Catherine Dyer shows viewers a range of growing franchises to show how diverse and profitable franchised business are. Franchise Direct has produced a number of informative franchise videos, in depth, but the 'Route To Franchising' video is truly comprehensive and offers rare insight into the industry.

The video begins with an informative discussion on franchising with the president of the International Franchise Association, Stephen J. Caldeira. In his two-year stint as the head of franchising's largest advocacy body, Caldeira has watched over the continued growth of franchising. "There's a reason why franchising has grown by over 40% in the last ten years," he says. "It's because it works. For any aspiring entrepreneur looking at franchising, there's a long history of success."

But this video goes beyond simply explaining the nuts and bolts of franchising; Dyer speaks with real-life franchisees and franchisors. She visits the offices of three up-and-coming franchise brands: Alloy Wheel Repair Specialists, JAN-PRO and CareMinders. You get to meet Jake Hendricks, an Alloy Wheel Repair Specialists franchisee who purchased his franchise after deciding to go out on his own in business. You're also introduced to Brad Rush, president of Jan-Pro of Atlanta, who explains what it's like to own a commercial cleaning franchise, as well as Gary Kneller, president of CareMinders Home Care, who discusses the booming home-care industry.

This video takes you deeper into franchising than the vast majority of text articles on the industry that you'll find online. You'll get statistics on three blue-chip franchise sectors, insight into three innovative franchise brands and learn exactly what it takes to run your franchised business. This video is a must-watch for any entrepreneur. It makes the route to franchising as direct as possible.

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