SOURCE: Parker

Parker

November 15, 2015 22:16 ET

Discover the Pathway to Better Thinking With Parker

HONG KONG, CHINA--(Marketwired - Nov 15, 2015) - Today, Parker, maker of fine writing instruments and a leader in craftsmanship and design innovation, invites you on a journey of discovery; where the simple act of picking up a beautifully crafted pen may reveal a freedom to fully explore your mind's concepts and open the pathway to clearer and better thinking.

In a fast-paced world, fine writing fills the gap for authentic and finely crafted communication. The act of writing offers the opportunity to slow down, organize your thoughts and embrace your best ideas. To encourage better thinking, Parker is pleased to announce enhancements to the Duofold and Sonnet collections alongside an elevated new take on the Parker logo and packaging, which now proudly showcases the brand's two Royal Warrants, a hallmark of Parker's commitment to craftsmanship and excellence.

"Today's announcement represents a cornerstone in the history of the brand, which spans more than 125 years," said Line Vivier, Global Brand Marketing Director, Parker. "With over a century of experience crafting exquisite writing instruments, we look forward to building on our great past to reach an even greater future. As we continue to reinvigorate and transform the writing experience, we invite our consumers to embrace our belief that the act of writing with a Parker pen can open the pathway to better thinking."

Staying true to the brand's devotion to discovering full potential, Parker has modernised select features throughout the Duofold and Sonnet lines. The collections now feature unique, sophisticated modernisations including new, elegant colour finishes; an updated iconic arrow clip; and the addition of the instantly recognisable three-band design.

In addition to the Duofold and Sonnet line improvements, the newly designed Parker packaging raises the brand's standards of luxury. Prior to unveiling a Parker pen, customers will first experience a new, sophisticated gift box that combines elegant colours and premium materials and features the refined and modernised Parker logo.

Together, these modernised elements awaken a new era for Parker, one which can offer the everyday freedom to slow down, discover an increased sense of self and, ultimately, a chance to achieve better thinking.

Building on the announcement, Parker has launched its first pop-up store at PMQ in Central in Hong Kong to showcase the brand new collections as well as the refreshed in-store experience. From today to Nov 18, Dec 12 - Jan 20, consumers may visit the store to try out the new Duofold and Sonnet pens and embark on a journey to better thinking by writing with a Parker pen.

Parker Pop-up Store Details
Address: S403, 4/F., 35 Aberdeen Street, PMQ, Central
Period: Today till Nov 18, Dec 12, 2015 - Jan 20, 2016
Time: (Mon - Fri) 1pm - 8pm, (Sat - Sun) 11am - 8pm

Duofold
Launched in the roaring twenties, Duofold is the most prestigious and emblematic Parker line. Masculine yet refined and intricate, Duofold is the definition of excellence and high quality.

The Duofold line-up has been updated and refined with modern touches and elegant improvements, such as an immaculately polished, 18K solid gold nib* design and a finely crafted arrow clip.

Emphasizing Parker's continued innovation, the Duofold collection is crafted in two ranges -- the Classic and the Prestige. The Classic Duofold range will now offer new, elegant and historic hues, such as the renowned Big Red, all made with the highest quality fade resistant materials and finishes. The Prestige range introduces a first for the Duofold collection with a new metallic body, enhanced with gold, palladium or ruthenium plated trims.

Carefully assembled by hand, each Duofold pen is composed of 21 pieces that meld perfectly together to provide a writing experience unique to the Parker user.

*Except for the prestige Black Chevron RU3333

Sonnet
Launched in 1994, the Sonnet exudes contemporary yet timeless style and offers meticulous details that complement its delicate.

Designed with both male and female consumers in mind, the Sonnet collection combines elegance and confidence with style and design. Composed of 17 pieces, the collection also features the new unifying arrow clip, cap and distinct Cisele engraved patterns on the 18K solid gold nib.

This refined chiselled metalwork has since become a hallmark of the brand's ingenuity and technical mastery.
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Using a Parker pen to fully explore your mind's concepts and open the pathway to clearer and better thinking
http://release.media-outreach.com/i/Download/3969

Updated and refined improvement with 18K solid gold nib design
http://release.media-outreach.com/i/Download/3970

Masculine, yet refined and intricate, Duofold is the definition of excellence and high quality
http://release.media-outreach.com/i/Download/3971

Every Duofold's customer will experience a new, sophisticated gift box that combines elegant colours and premium materials and features the refined and modernised Parker logo
http://release.media-outreach.com/i/Download/3972

Designed with both male and female consumers in mind, the Sonnet collection combines elegance and confidence with style and design
http://release.media-outreach.com/i/Download/3973

Every Sonnet's customer will experience a new, sophisticated gift box that combines elegant colours and premium materials and features the refined and modernised Parker logo
http://release.media-outreach.com/i/Download/3974

About Parker

Established in 1888, Parker has spent more than 125 years pioneering innovation, style and unique craftsmanship in fine writing instruments, giving consumers the confidence to write their own stories. Recognized worldwide for its use of high quality materials, Parker puts its renowned expertise into every pen through rigorous testing and attention to detail. Parker is part of Newell Rubbermaid's leading brand portfolio and has a global presence in 145 countries. Parker continues to believe in the importance of writing, because the words we speak can be heard by many, but the words we write transcend time.

Contact Information

  • Distributed by MSLGROUP Hong Kong on behalf of Parker.
    For Media Enquires:
    Tiffany Chan
    Tel: (852) 2804 8110
    Email: Email Contact

    Esther Keung
    Tel: (852) 2804 8102
    Email: Email Contact