March 30, 2012 15:04 ET

Discover the Real Wines of Valdepenas This Spring

Canadians Invited to Savour Authentic Valdepenas Wines

PDO, or Valdepenas Protected Designation of Origin is the Organization That Guarantees the Uncompromising Quality Through Strict Monitoring of Every Step of Wine Production, Maintaining the Levels of Popularity That have Long Been Enjoyed by Valdepeñas Wines Throughout Their Long and Illustrious History.

TORONTO, ONTARIO--(Marketwire - March 30, 2012) - The world of wine is often surrounded by an aura of exclusively and elitism which distances it from 'real' people. It sometimes seems that to be able to enjoy a good wine you need to spend a huge amount of money and be a real wine buff. The P.D.O. Valdepeñas aims to send out the message that Valdepeñas wines are different from the rest, with their own original style. Original style means an authentic style, something that each individual decides for themselves and chooses without any pressure.

"You don't need to be a wine buff to enjoy a Valdepeñas wine," said Vanessa Castillo Quiros, Marketing Director of PDO Valdepeñas. "We grow 12 different types of grapes in the Valdepeñas Designation of Origin, which means we can make wines with a unique style and personality, so you can always find the perfect Valdepeñas wine for every occasion."

Consumers can identify Valdepeñas wines from the label on the back of all the bottles protected by the Designation of Origin. The generic back label for the D.O. Valdepeñas was redesigned in 2011 to include the new logo.

Valdepeñas wines are 100 per cent Spanish with a unique origin and the second most widely-consumed P.D.O. in Spain, meaning that it is only a "Valdepeñas" if the grapes are grown and the wine is made and bottled in this unique region at the heart of Spain. Valdepeñas wines also offer outstanding value and there's a Valdepeñas wine for every occasion.

P.D.O. Valdepeñas has recently launched a global campaign to invite wine drinkers to rediscover Valdepeñas wines. Earlier this year, PDO Valdepeñas made its debut in Montreal, Canada.

High-resolution pictures of Valdepeñas region are available upon request.

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