SOURCE: Gobble

May 11, 2011 10:00 ET

Discover a Unique Local Food Marketplace; Gobble Connects People With Neighborhood Chefs

Greylock Discovery Fund, Felicis Ventures, Founder Collective, SV Angel, and Notable Angels Back Gobble, Launching Bay Area Beta Today

PALO ALTO, CA--(Marketwire - May 11, 2011) - Gobble, a new Silicon Valley-based startup that has created an online marketplace where busy people and families can discover authentic meals from the best chefs in their neighborhood, launched its Bay Area beta today at www.gobble.com. Backed by prominent Silicon Valley seed investors, including Greylock Discovery Fund's Reid Hoffman, Gobble is helmed by twenty-three year old serial entrepreneur Ooshma Garg.

"Growing up, I always ate healthy, homemade food. My dad is a physician and preparing flavorful and nutritious food was part of how he cared for us. Running my first startup, I survived on fast food and takeout; often three times a day. The difference was painful," said Ooshma Garg, the Founder and CEO of Gobble. "I knew I wasn't going to find time in my day to cook and knew that many others face the same quandary. That's where Gobble comes in: we're creating a community around authentic meals, cooked by home chefs who are passionate about their food."

Those who want home cooking, without the time and effort, can now sign up to order from a diverse selection of chef-prepared meals available for convenient pick up or delivery. Similarly, Gobble gives chefs an opportunity to earn a living by showcasing and selling their meals in a new online marketplace. Meanwhile, the $1.2M in seed financing from a select group of Silicon Valley's most successful investors, including Greylock Discovery Fund, Felicis Ventures, Founder Collective and SV Angel, will be used to optimize the online experience for both chefs and consumers, fuel Gobble's expansion into new cities and recruit a world-class team.

"Internet culture has made our lives more efficient in many ways," said Reid Hoffman, Greylock Discovery Fund. "But that same culture drives a work ethic that makes cooking and eating nutritious meals very difficult for people. Gobble's new economy makes perfect sense for today's over-scheduled families and fast-paced workforce. The market is ripe and Ooshma and her team have the drive and technical expertise to deliver big time."

Creating an online marketplace for neighborhood chefs to showcase their meals, Gobble is a win-win-win for offices, busy families and home chefs:

  • For busy households: Gobble chefs prepare authentic meals for convenient pick up at a residence in the neighborhood or delivery hot and ready to eat.
  • For offices: Gobble delivers freshly made meals as an alternative to bland, unhealthy options
  • For chefs: Gobble provides a way to transform a passion for cooking into a livelihood. Taking care of the logistics, Gobble allows chefs to focus on what they love: the food.

Gobble promotes the discovery of healthy, ethnic, and fresh food from new neighborhood chefs. Meals are priced by chefs and currently range from $6 to $20. In the mood for low-carb meals or allergic to peanuts? Accounting for personal preferences and aversions, dietary needs and other qualifiers, the service matches hungry, health-conscious people with chefs' creations. Members can also review and rate meals, creating a dialog with chefs and allowing neighbors to reference trusted recommendations as they plan their families' meals on Gobble.

As of today, Bay Area residents can sign up to view and order fresh, quality meals from chefs nearby at www.gobble.com. Craving Gobble but not in the Bay Area? Simply input a new location during the sign up process to be notified when Gobble is available nearby.

About Gobble
Backed by prominent Valley seed investors, including Greylock Discovery Fund's Reid Hoffman, Gobble is an online marketplace that connects hungry, health-conscious families and professionals with fresh meals from the best chefs in their neighborhood. The company was founded in August 2010 by twenty-three year old serial entrepreneur Ooshma Garg, when she identified the need for a healthy and convenient alternative to the processed food that busy workers and families eat so often. In addition to providing an easy way for people to discover authentic meals suited to their tastes, Gobble acts as a community for chefs to earn a living, build their reputation, and interact with a loyal customer base. To discover fresh meals from chefs nearby, visit http://www.gobble.com. Follow the company on Twitter @gobbleinc.

Contact Information

  • Media Contact:
    Atomic PR for Gobble
    Jennifer Parson
    415.593.1400
    Email Contact