Grey Goose

Grey Goose

June 03, 2011 09:58 ET

Discover Your Personal Taste With Grey Goose Vodka

LONDON, ENGLAND--(Marketwire - June 3, 2011) -

Editors Note: There are 3 photos and a video associated with this press release.

This Summer, GREY GOOSE®, the World's Best Tasting Vodka, is helping cocktail lovers find the perfect vodka cocktail to match their personal taste profile. Everyone's sense of taste is complex and uniquely individual, and indulging it is one of life's great pleasures. An exquisitely conceived cocktail that perfectly suits this individual sense of taste is undoubtedly one of these pleasures.

New for June 2011 GREY GOOSE® has launched a collection of inspirational short films with leading 'Tastemakers', an innovative Discover Your Personal Tasteweb app and a series of Taste By Appointment events. These promise to end drinking dilemmas and help individuals navigate the often-mystifying cocktail menu to provide them with the understanding and expertise to be able to choose the perfect cocktail for them.

GREY GOOSE®Taste By Appointment

GREY GOOSE® is hosting a series of Taste By Appointment events from June to October in some of the finest locations in London. Taste expert Joe McCanta will guide each participant through the fascinating world of taste followed by a unique personal cocktail atelier session. At the end of the session each guest will have their own bespoke cocktail created to suit their individual taste. They will also be equipped with a collection of favourite cocktails and downloadable recipes to present to bartenders when next ordering a drink. Tickets cost £15 per person and can be purchased at www.greygoosetaste.com. 50% of all ticket revenue will benefit the Elton John AIDS Foundation.

Forthcoming Taste By Appointment Events:
Friday 3 June: 6pm – 8pm / 8.30pm – 10.30pm at Paramount, Centre Point
Saturday 4 June: 1pm – 3pm / 4pm – 6pm / 7pm / 9pm at Paramount, Centre Point

Tastemaker Film Series

GREY GOOSE® has teamed up with five Tastemakers, each of whom has a fascinating story to tell about their passion for exceptional taste, to create five films which showcase the five dimensions of taste. These films aim to inspire and educate individuals about the five different taste elements – bitter, sweet, sour, salty and umami - and how each impacts differently on their olfactory experience.

Bitter is showcased by Henrietta Lovell, founder of the Rare Tea Company; Sweet by Gerard Coleman, founder of Artisan du Chocolat; sour by Jonathan Downey of The Rushmore Group; Salty by Simon Mullins, founder of Salt Yard, Dehesa & Opera Tavern and Umami by Richard Turner, head chef at The Hawksmoor. Each film includes a cocktail atelier session with Joe McCanta creating the perfect GREY GOOSE® cocktail for each Tastemaker. The Tastemaker films are being screened via www.facebook.com/greygoosersvp.

Discover Your Personal Taste Web App

GREY GOOSE® UK Brand Ambassador and respected authority on taste, Joe McCanta, has designed a digital tool which aims to give consumers the knowledge they need to be able to order the perfect cocktail for them, every time. To this end, the interactive app encourages users to think about how they taste, by setting out a map asking everything from whether a person prefers sweet or sour; strong or refreshing and pinpointing what mood they are in, before suggesting a delicious GREY GOOSE® cocktail that perfectly suits their taste profile. The Discover Your Personal Taste Web App can be downloaded by logging on to www.greygoosetaste.com.

Note to Editor:

Why is GREY GOOSE® the World's Best Tasting Vodka?

GREY GOOSE® vodka, the world's favourite luxury vodka, is created with one goal - to be the World's Best Tasting vodka. Made in Cognac, France, home to the world's most respected experts in spirits making, GREY GOOSE® vodka benefits from the region's rich history of creating luxury foods, wines and spirits. The maître de chai (cellar master) for GREY GOOSE® vodka ensures that every element of its production is of the highest quality. He selects 100% of the finest French wheat, the same wheat used to create delicious French pastries, and employs an exclusive five-step distillation process to concentrate its exceptional flavour. Pure spring water naturally filtered through Grand Champagne limestone is then blended with the spirit. Only when the spirit has reached its optimal taste is the maître de chai truly satisfied. GREY GOOSE® vodka is lush, smooth and rounded and melts in the mouth with a long lasting, satisfying finish.

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20110603-ggoose_image_01_800.jpg

http://www.marketwire.com/library/20110603-ggoose_image_2_800.jpg

http://www.marketwire.com/library/20110603-ggoose_image_3_800.jpg

To view the video associated with this press release, please visit the following link:

http://www.youtube.com/watch?v=mGICqsT6rCw

Contact Information