SOURCE: Source Direct Holdings, Inc.

October 24, 2005 09:25 ET

Discovery Channel Premiere Featuring Simply Wow® Driver Erik Darnell

IDAHO FALLS, ID -- (MARKET WIRE) -- October 24, 2005 -- Source Direct Holdings, Inc. (OTC BB: SDRT) announces Team Simply WoW® driver Erik Darnell, a 22-year-old elite athlete with teen-idol good looks and a national, stand-out position in NASCAR's late-model touring series, begins the fight of his life tonight on the Discovery Channel as he competes to become NASCAR's next superstar on the highly anticipated reality series "Roush Racing: Driver X." Narrowed from a field of almost 2,000, Darnell passionately and fiercely pursues the instant fame, mass media attention and global exposure enjoyed by reality show winners such as "American Idol" Kelly Clarkson and "Survivor's" Rob and Amber. The Team Simply WoW® car receives exposure on this Discovery Channel show that pits driver against driver -- "Survivor"-style -- as overwhelmingly confident world-class athletes vie for the top spot in the world's No. 1 spectator sport. Millions are expected to tune in to "Roush Racing: Driver X" on the Discovery Channel (Dish Network #182 and Direct TV #278) at 8PM (ET/PT), Monday, October 24, and will tune in each Monday for 13 weeks of grueling competition dished out in this highly entertaining new series. Shareholders are invited to join the forum after the show and enjoy an insider's view of "Driver X" fever as it builds. Good luck, Erik!

Source Direct offers a family of biodegradable, non-toxic cleaning products including an Automotive Odor Eliminator. Simply WoW®

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company headquartered in Idaho Falls, Idaho, with manufacturing facilities in Nampa, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply Wow® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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