SOURCE: Discus Dental, LLC

November 11, 2008 07:00 ET

Discus Dental, LLC Names New CEO

Steve Semmelmayer to Lead One of the Largest Direct Dental Manufacturers Worldwide

LOS ANGELES, CA--(Marketwire - November 11, 2008) - Discus Dental, LLC, innovators in dental and oral-hygiene products and the worldwide leader in professional tooth whitening products, today announced the appointment of its new Chief Executive Officer, Steven J. Semmelmayer.

Following an exhaustive search, Discus Dental has executed an employment agreement to bring Semmelmayer on board, effective immediately. As a 29-year veteran of the dental industry, he has risen through the ranks of sales and marketing, product development and general management.

Semmelmayer began his career at Ormco, an Orthodontic Company based in Southern California, where he held numerous sales and marketing positions. In 1993, he became General Manager, and later President of Kerr Corporation. He led the organization during a period of significant growth, from $120 million to nearly $400 million in revenue. In 2005, Semmelmayer was promoted to President of the Professional Dental Group of Sybron Dental Specialties. Most recently he has served as the president, chairman and CEO of LED Medical Technologies, a Vancouver-based medical device company dedicated to the early detection of oral cancer.

"We're extremely excited to have a proven leader like Steve to help guide our efforts in maximizing the direct-sales platform we've built at Discus," says Chairman Richard Gilleland. "His extensive industry knowledge and aggressive approach are exactly what Discus needs to continue innovating and expanding through these extraordinary economic times, as well as over the long term."

"As Discus Dental enters its sixteenth year in business, I look forward to helping the company build an even stronger presence and brand in the market," exclaims Semmelmayer. "We'll continue to develop industry-leading professional products while delivering an exceptional experience at every touchpoint."

About Discus Dental, LLC

With direct operations in 15 countries and distribution in 80 more, Discus Dental is one of the largest direct dental manufacturers worldwide, and the worldwide leader in professional tooth whitening products including the Zoom!, Britesmile and NiteWhite brands. Discus Dental pioneered direct marketing to dentists with the mission to offer high-end cosmetic dental products to doctors at a better price with better purchase experience. The company continues to develop innovative cosmetic, clinical and oral hygiene dental products at its Culver City, California headquarters. Discus Dental, founded by Robert Hayman and Dr. Bill Dorfman in 1992, is privately held and self funded. More information can be found at

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