SOURCE: Dish and Duer

Dish and Duer

Dish and Duer

October 29, 2015 09:00 ET

Dish and Duer Launches North America's First No-Sweat Pant

VANCOUVER, BC--(Marketwired - October 29, 2015) - Dish and Duer, today announced the launch of its revolutionary no-sweat pant using a proprietary fabric called Nature2X, which is a unique weave of Tencel® made from Eucalyptus trees, and when combined with traditional fabrics like polyester, spandex and cotton creates a pant that looks like a dress pant and feels like a sweat pant. Founder Gary Lenett, who has worked with the likes of Levi's®, Nike, Wrangler and Guess, among other notable brands, is introducing the product through a Kickstarter campaign to connect with a wider athleisure audience.

"North American culture is heavily influenced by technology and the integration of wearables has consumers demanding clothing that is not only fashionable, but serves to make their lives more convenient," said Gary Lenett, Founder of Dish and Duer. "Extensive research enabled us to create a fabric that is both a woven and a knit. The result is a blend that's fashionable and built for performance."

With a precise combination of Tencel, polyester, cotton and spandex fibres, the Nature2X pant absorbs sweat, kills bacteria, dries quickly and remains soft and comfortable regardless of the activity. In addition to Nature2X, the denim line by Dish and Duer features styles with reflective branding, a slim fit option for cyclist commuting, lined pockets that shield against radiation from cell phones, larger pockets to carry multiple electronics and a built in seat gusset.

"Our initial target goal with the Kickstarter campaign is $20,000," said Steven Sal Debus, Creative Director at Dish and Duer. "The reason we're turning to Kickstarter is to ensure people know we've got the pant for every activity. These funds will then support both our production plans and expansion plans. Currently, our denim line is available in the Vancouver flagship store, online and at select retailers across North America."

For more information on the Kickstarter campaign, to watch a video, and to receive a reduced price for the first 30 days, visit: http://kck.st/1k5KMrl

About Dish and Duer

Vancouver-based brand Dish and Duer has reinvented denim for the modern lifestyle. By leveraging two proprietary fabrics, L2X and Nature2X, the founders of Dish and Duer have created a solution for those looking to maximize performance without having to sacrifice style. The fabrics are infused with coolmax and tencel fibres for quick dry and temperature control properties. For more information, visit: DishandDuer.com. Follow all brand updates on Facebook (Facebook.com/duerjeans), Instagram (dish_duer) and Twitter (@duerjeans).

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