Disney Mobile

April 06, 2006 11:18 ET

Disney Mobile and Mobile ESPN to Launch Co-Branded Mall Kiosks for Retail Distribution; 60 Kiosks Expected Nationwide by November; Brightpoint to Manage Independently-Operated Kiosks

LAS VEGAS--(CCNMatthews - Apr 6, 2006) -

Disney Mobile and Mobile ESPN will launch mall kiosks nationwide as part of a distribution agreement that will extend the retail reach of both wireless service providers. Brightpoint will act as a master dealer and manage independent mobile dealers to operate the retail locations.

The two-sided kiosks, which reflect the unique products of Mobile ESPN and Disney Mobile, offer Mobile ESPN and Disney Mobile-approved wireless service plans, equipment and accessories. Brightpoint, Disney Mobile and Mobile ESPN have selected 60 key mall locations throughout the US to test the concept and anticipate a national roll out later this year or early 2007. Specific locations have not been disclosed.

"Shopping malls will be essential to reaching our family audience and we think it is a great retail channel for us," said George Grobar, senior vice president and general manager, Disney Mobile. "The dual-sided kiosk featuring both Disney Mobile and Mobile ESPN will capture attention in these high-traffic locations."

Said Manish Jha, senior vice president and general manager, Mobile ESPN, "Kiosks offering Mobile ESPN and Disney Mobile together are a one-stop shop for two of the wireless industry's most powerful new brands to showcase and sell their products in an expertly-staffed setting. We are pleased to add another exciting retail outlet to our distribution strategy."

"We are delighted to participate in the mall kiosk retail distribution program with Disney Mobile and Mobile ESPN," said J. Mark Howell, President of Brightpoint, Inc. and Brightpoint Americas. "We will work with our top dealers to enable and enhance the delivery of this unique one-stop shop concept for these two leading brands."

About Mobile ESPN

The first national mobile phone service provider designed from the ground up for sports fans, Mobile ESPN offers unparalleled sports programming and entertainment from ESPN on unique ESPN-branded mobile handsets. Mobile ESPN is currently available in Best Buy stores nationwide, at www.mobileespn.com and by calling 1-800-GET-ESPN. Beginning in May, Mobile ESPN will also be available in Sprint retail stores across the country.

About Disney Mobile

Disney Mobile is the first national wireless phone service built to meet the unique communication needs of today's family. Launching June 2006, Disney Mobile will provide wireless voice and data services and custom handsets. In addition, Disney Mobile will offer a package of features and applications tailored to meet the unique communication needs of families. The Family Center™, a suite of four exclusive services, will enable parents to directly manage their family's wireless experience, including controlling when and how often kids use their phone; locating kids' handsets using GPS technology; protecting their kids from unwanted calls and messages and sending priority text messages to all Disney Mobile family plan members simultaneously. Disney Mobile will offer an array of content that parents trust and kids enjoy drawn from the rich entertainment heritage of Disney.

George Grobar is senior vice president and general manager of Disney Mobile, a division of the Walt Disney Internet Group, which is headquartered in North Hollywood.

About Brightpoint

Brightpoint, Inc (NASDAQ:CELL) is a global leader in the distribution of wireless devices and in providing customized logistic services to the wireless industry. In 2005, Brightpoint handled 42 million wireless devices globally. Brightpoint's innovative services include distribution, channel development, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. Additional information about Brightpoint can be found on its website at www.brightpoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

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