Children's Place

March 24, 2005 16:15 ET

Disney Store Announces Expansion into Outlet Centers; First Store Set to Open at Woodbury Common Premium Outlets in New York; Five Additional Outlets to Open This Year


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: CHILDREN'S PLACE

NASDAQ SYMBOL: PLCE

MARCH 24, 2005 - 16:15 ET

Disney Store Announces Expansion into Outlet Centers;
First Store Set to Open at Woodbury Common Premium
Outlets in New York; Five Additional Outlets to Open
This Year

GLENDALE, Calif.--(CCNMatthews - Mar 24, 2005) -

Disney Store North America, a wholly-owned subsidiary of The Children's
Place Retail Stores, Inc. (Nasdaq: PLCE), announced today that it is
expanding into the retail outlet arena and will officially open its
first outlet location in New York this weekend. This important milestone
signals the first move in real estate strategy since The Children's
Place acquired the company in November of last year.

The new Disney Store at Woodbury Common Premium Outlets encompasses more
than 7,000 square feet. Five additional outlets are planned to open this
year in California, Arizona, Illinois, Tennessee and Ontario Canada.

"We are very excited to introduce Disney Store to outlet customers, who
are extremely brand-conscious and passionate about shopping," said Mario
Ciampi, president of Disney Store. "Our outlet stores will offer a
magical, Disney-themed retail environment complementary to our
mall-based Disney Stores. Given the power of the Disney brand and The
Children's Place experience in this channel, we believe the outlet venue
will be an effective way to grow the business."

Disney Store Outlet's grand opening assortment includes spring fashion
along with all the traditional favorites: swimwear and accessories,
beach towels, pajamas, character tees, plush toys, Disney Princess dolls
and Disney action figures. Shoppers will also find an ongoing selection
of special clearance items. Disney Store Outlet will offer a variety of
high-quality merchandise with no irregulars or seconds.

Disney Store Outlet's grand opening at Woodbury Common Premium Outlets
will be held March 25-27 at 633 Bluebird Court in Central Valley, NY.
Guests will receive free balloons, and Mickey Mouse Ears with a purchase
of $30 or more while supplies last.

Woodbury Common Premium Outlets is located one hour north of Manhattan
in Central Valley, NY. Woodbury Common Premium Outlets offers the
world's largest collection of designer name-brand outlet stores. For
store hours, visit www.premiumoutlets.com/woodburycommon or call
845-928-7467.

About Disney Store North America

Disney Store originated the themed retail environment when it opened its
first store in Glendale, California in 1987. Disney Store currently
operates over 300 locations in the United States and Canada that offer
immediate access to magical Disney products. On November 21, 2004, The
Children's Place Retail Stores, Inc., a leading specialty retailer of
apparel and accessories for children, acquired Disney Store retail chain
in North America and now operates it as a wholly-owned subsidiary.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Disney Store
    Press Contact:
    Tamara Gentry, 818-265-4147
    tgentry@childrensplace.com
    or
    Investor Contact:
    Heather Anthony, 201-558-2865
    or
    Rosenfield PR
    Norma Rosenfield, 818-591-2264
    norma@rosenfieldpr.com