Disney Store

March 14, 2005 08:02 ET

Disney Store Showcases 2005 Summer Swimwear Collection For Children


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: DISNEY STORE

NASDAQ SYMBOL: PLCE

MARCH 14, 2005 - 08:02 ET

Disney Store Showcases 2005 Summer Swimwear Collection
For Children

GLENDALE, Calif.--(CCNMatthews - Mar 14, 2005) -

Stylish, Colorful, Character-Themed Ensembles Include Matching
Cover-Ups, Sandals, Sun Hats And Totes - For Fashionable Kids On The Go

As winter fades and thoughts drift to summer fun in the sun, Disney
Store is launching its new, exclusive collection of swimwear for
children. Designed for kids who love fun fashions, the line includes
colorful swimsuits featuring Disney Princesses, Tinker Bell, Minnie,
Dash from the Incredibles, Buzz Lightyear and more. Available in sizes 2
to 12, parents will appreciate the high quality and durability of the
collection and its matching accessories, which include hats, cover-ups,
beach towels, sandals and totes for carrying sunscreen, combs, cell
phones and other important items.

"Disney Store maintains its commitment to quality and style, with
special touches that cannot be found anywhere else," said Mario Ciampi,
President, of Disney Store. "The swimwear line truly radiates Disney
magic, with charming, one-of-a-kind designs and exceptional attention to
detail."

Girls will love new Disney Store swimwear inspired by some of their
favorite female Disney characters, including the Disney Princesses,
Lizzie McGuire, Kim Possible, Raven and Violet. Constructed of
high-quality poly/spandex for a comfortable fit, that retains its shape
and is quick drying, the swimwear features dazzling adornments and fun
design details, including appliques, embroidery, foil prints, bead and
hip treatments, and shoulder ruffles.

Tinker Bell fans will adore the sweet swimsuit inspired by the world's
most popular fairy, with its adorable, tuile petal skirt, criss-cross
back and "Tink" applique. Girls who are mad for Minnie will love the
red, white and blue nautical-inspired one piece swim-suit, featuring a
sweet bow-tie applique near the shoulder straps. By matching it with the
Minnie sandals, cover-up, hat, beach towel and beach tote, any little
girl will be happily swimming in style, all summer long. Older girls
won't be able to resist the Kim Possible swimsuit, featuring a
racer-back style and beaded straps, or the Raven swimsuit, a two-piece,
beaded halter swim top with a boy-short swim bottom.

Beach totes for little girls come with a comb and mirror set, and totes
for 'tweens come with a cellphone/CD holder. Matching cover-ups for
girls are 100 percent Cotton Terry and available in two styles: hooded
and short-sleeved, with a front zipper and character embroidery; or a
two-piece skirt with a matching short-sleeved, hooded, embroidered
zipper jacket.

Disney Store boy's swimwear line is constructed of high-quality
polyester/nylon for comfort and fast drying. Swim trunks are
surf-inspired, with inner lining and a drawstring waist.
Character-themed ensembles feature Buzz Lightyear, Dash, Nemo and Power
Rangers. Accessories include matching Disney character backpacks,
baseball caps and beach sandals.

Child-tested to ensure a great fit, suggested retail prices for Disney
Store exclusive swimwear collection range from $16.50-$22.50 US for the
swimsuits, $12.50 US for the beach sandals, and $10.50 US for the hats
and beach totes.

Disney Store summer swimwear collection is available at Disney Stores in
malls in the U.S. and Canada.

About Disney Store North America

Disney Store originated the themed retail environment when it opened its
first store in Glendale, California in 1987. Disney Store currently
operates over 300 locations in the United States and Canada that offer
immediate access to magical Disney products. On November 23, 2004, The
Children's Place Retail Stores, Inc. (Nasdaq: PLCE), a leading specialty
retailer of apparel and accessories for children, acquired Disney Store
retail chain in North America and now operates it as a wholly owned
subsidiary.

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