NEW YORK, NY--(Marketwired - December 11, 2013) -
Dispop, the online ad creation and buying platform today announced findings about how its custom ad service measures up against Google's online display ads. According to the side-by-side comparison study, online display campaigns created through Dispop's custom ad creation platform resulted in double the click-through rates and 80 percent more conversions over Google's display ads.
"We specifically wanted to test how the creative aspect can affect campaign performance, comparing Google's approach with Dispop's elegance in design and ad buying," said Ayal Ebert, CEO and founder of Dispop. "Google's templatized approach to ad creation significantly hinders campaign success and lowers the quality of how a brand is perceived online and our results clearly support this claim."
Findings from the campaign comparison include:
- Impressions: 250K
- CTR: 0.15%
- Conversions: 18
- Impressions: 250K
- CTR: 0.07%
- Conversions: 10
The study was based on 250K impressions for both campaigns, one running a custom creative on the Dispop platform and the other utilizing a Google template creative on the Google ad network. For both campaigns, the ads ran on sites under the categories Weight Loss and Health News targeting people interested in Beauty and Fitness between the ages of 25-54.
In October, Dispop announced the launch of its comprehensive self-serve ad creation and delivery platform for online banner campaigns, specifically catered to the small and medium-sized business (SMB) market. This move by Dispop is in response to customer feedback for a centralized and streamlined process to manage multiple display campaigns on the web and Facebook including direct targeting and retargeting initiatives.
The Dispop media platform gives SMB's a 360-degree view into campaign creation, deployment and performance, allowing advertisers to set a budget, select the targeting criteria, choose types of sites their ads will appear on, as well as provide custom creatives. Dispop integrates with all the major programmatic ad exchanges like: AppNexus, OpenX, Rubicon, Pubmatic, BrightRoll, Google as well as Facebook Exchange (FBX) for both direct targeting and retargeting capabilities through a single dashboard.
Earlier this year, Dispop announced its that it had secured $600K in seed funding to launch its first-generation innovative crowdsourced ad design marketplace that allowed advertisers to tap into a vast network of designers, A/B test multiple banner variations and find the best performing ads for their online campaigns. This latest news extends the focus of the platform by enabling SMB advertisers who would like to run integrated media campaigns.
Dispop is a self-serve display and retargeting platform which allows businesses to launch and manage effective advertising campaigns on Facebook and the web in the easiest possible way. By taking a unique approach to creative optimization, fresh banner ads are continuously injected into campaigns by an army of professional designers. Dispop was founded in Tel Aviv with offices in New York. For more information about Dispop, please visit: www.dispop.com.
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