NEW YORK, NY--(Marketwired - October 16, 2013) -
Dispop, today announced the launch of its comprehensive self-serve ad creation and delivery platform for online banner campaigns, specifically catered to the small and medium-sized business (SMB) market. This move by Dispop is in response to customer feedback for a centralized and streamlined process to manage multiple display campaigns on the web and Facebook including direct targeting and retargeting initiatives.
According to recent research by BIA Kelsey, small and medium-sized businesses will continue to shift their marketing budgets to digital advertising. The firm predicts that by 2015, SMB's will allocate 70 percent of their marketing budgets to digital and online media.
The new Dispop media platform gives SMB's a 360-degree view into campaign creation, deployment and performance, allowing advertisers to set a budget, select the targeting criteria, choose types of sites their ads will appear on, as well as provide custom creatives. Dispop integrates with all the major programmatic ad exchanges like: AppNexus, OpenX, Rubicon, Pubmatic, BrightRoll, Google as well as Facebook Exchange (FBX) for both direct targeting and retargeting capabilities through a single dashboard.
Dispop can segment customers based on pages they visited and products they purchased for tighter and more relevant campaigns. When targeting new customers with Dispop, the advertiser can define audiences by gender, age, geography, site type category (autos, finance, electronics, etc.) and a user's interest (cat lovers, tennis players, fitness fanatics, etc.).
"After launching our ad design marketplace in July, we quickly realized that the ad-buying process is intimidating, disjointed, and confusing for advertisers just getting started," said Ayal Ebert, CEO and founder of Dispop. "We decided to build-out and extend our platform to help streamline the entire ad process from ad creation and targeting to delivery and analytics. Since the SMB market is poised for tremendous growth in digital ad spend, we are anticipating this pivot and are offering the first DSP for SMBs to meet this need."
Earlier this year, Dispop announced its that it had secured $600K in seed funding to launch its first-generation innovative crowdsourced ad design marketplace that allowed advertisers to tap into a vast network of designers, A/B test multiple banner variations and find the best performing ads for their online campaigns. This latest news extends the focus of the platform by enabling SMB advertisers who would like to run integrated media campaigns.
Dispop is a self-serve display and retargeting platform which allows businesses to launch and manage effective advertising campaigns on Facebook and the web in the easiest possible way. By taking a unique approach to creative optimization, fresh banner ads are continuously injected into campaigns by an army of professional designers. Dispop was founded in Tel Aviv with offices in New York. For more information about Dispop, please visit: www.dispop.com.